12 Years of EDGE – Client Spotlight

Last edited 1 February, 2023
Creative, Partnerships
1 min read.

The Stiliyan Petrov Foundation

The Stiliyan Petrov Foundation have been our charity of choice since 2014 and we’ve had the opportunity to help the foundation raise the awareness of leukaemia research and treatment through numerous campaigns.

Over the years, our talented social and design team have helped SPF market themselves online through social media and produce marketing materials such as brochures and leaflets.

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Honeymoon Dreams

Honeymoon Dreams is an e-commerce site that sells tailor-made holidays.

We were tasked with creating a website that not only looked great but performed well and provided a seemly user experience, and the results show that we really hit the mark!

1. 500% increase in traffic after appearing on Saturday Night Takeaway

2. Around 80% of this increase in traffic were new users showing strong brand awareness

3. 575% increase in referrals from Facebook in the month after launch

4. 29% increase in mobile traffic in the first month after launch

The website also went on to win the award for Best Website 2016 at the Travel Weekly Agent Achievement Awards.


Edgbaston Priory Club

We were given the opportunity to produce marketing material for their campaigns and promote Edgbaston Priory Club across our social media. Materials ranged from banners, flyers to POS boards which were used at their events, throughout the year.

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Radisson Blu

The luxurious hotel chain engaged us to work alongside their UK branches helping deliver social media management and campaigns to raise awareness, manage customer enquiries and generate sales.

Radisson Birmingham tasked us with assisting them to improve their lead generation, and so ‘The Radisson Riddle’ Christmas campaign was born. A riddle was released every few days, which the public could answer.

Winners received a stay at Radisson, a meal and first class train tickets to help them with their travels to and from the hotel.

1. The campaign attracted 987 entrants

2. It increased social media page views by 2,845

3. 84.7% of the people who visited the page were entirely new visitors.


As a fully integrated marketing agency that’s been around since 2004, we know our way around marketing channels and are always looking to innovate.

Start your journey with us!

Be passionate. Be inspirational. Be unforgettable.

Creative work IS play!


Louise Panayides

Creative Director

With a huge ambition to set up her own agency since the age of 18, Creative Director Louise founded EDGE Creative in 2004. Louise has been driven by her creative flair from the beginning, with a passion for building brands from the ground up.

Louise loves developing relationships with people and understanding the driving forces behind the clients we engage with. Marketing never loses its excitement for Louise, and she is proud to have developed such an excellent company culture. Fuelled by creative ideas and very strong cups of coffee, Louise’s life is enriched by music, her puppy Luna and getting outside for hiking, photography, and travelling to her favourite place in the world – Montenegro!