A Brief History of the iPhone

Last edited 17 November, 2022
Industry Insights, Other
1 min read.

In the midst of the iPhone 6 Launch, we present – A Brief History of the iPhone.

If you can believe – the relatively short journey of the iPhone started only 10 years ago. Back in 2004 Apple launched a confidential team named “Project Purple” tasked with working on iPhone design, function and innovation. After years of speculation the secretive first generation iPhone was announced in January 2007 and released in the US on June 29th with global sales reaching 1.39M units.

When we look back now, the first generation iPhone seems like a pretty simple piece of kit with innovative features such as store and play music, internet browsing with Wi-Fi connection, multi-touch screen and more memory and processing power than any other phone of it’s time.

Just one year later in June, 2008 we saw the release of the iPhone 3G, including groundbreaking GPS and mobile internet capabilities. With its heavy weight and tapered edges, this phone looks very different from the newly released iPhone6. None the less, the iPhone 3G hit 11.36M units in global sales in it’s year of release.

Fast forward to today and we’re now faced with the iPhone 6 and iPhone 6 Plus with a highly anticipated launch as smart phone rivals step up their game causing iPhone sales to drop by over 21M from 2013 – 2014. New features for the iPhone 6 include: an ultra slim body, voice, video and location capabilities in messages, a horizontal home screen view, a keyboard that learns the language you use (a little creepy) and an ion strengthened glass to name a few!

Even with a suspected drop in sales against other models, no one can deny the influence Apple have had on the way we use mobile phones. It’s impossible to ignore that 62% of online browsing takes place on mobile phones, in stead of desktop computers.

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EDGE routinely feature guest blogs written by key industry professionals covering a wide variety of topics. Their insight is crucial to our development as a marketing agency and helps us learn about and adapt to new industries, ideals, and business practices. The partnership we have with our guest authors helps us both grow side-by-side and brings a fresh perspective on topics both old and new.