Blogging Statistics – Top Ten Facts

The world’s searching, researching, socialising, organising, evaluating and discovering more and more online. All brands, big and small, are optimising their online activity in order to ensure they’re still reaching their ever-more nomadic audience.

And rightly so. Brands should be seeking to enhance the relationships they have with their target audience through the Internet by providing creative, valuable and consistent content that audiences will want to engage with.

Here are a few reasons why it can help your brand:

• Companies that blog have 97% more inbound links than those that don’t.

• Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per month.

• Companies who create, optimise and promote their blogs get 55% more traffic and 70% more leads than those who don’t.

• Blog posts that were shared on just Twitter had 113% more inbound links than those not shared on social media at all.

• About 46% of daily internet users read more than one blog every day.

• Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.

• Two-thirds of marketers say their company blog is “critical” or “important” to their business.

• 61% of U.S. online consumers have made a purchase based on recommendations from a blog.

• 33% of B2B companies use blogs

• Having a blog allows you to express opinions, add personality and tap into current local or global discussions

(Source: Ofcom, Marketing Week, ComScore, Media Age, Digital Age)

Further reading: Brand Building – Are you out of fashion?