Celebrating 12 Years – Happy Birthday EDGE!

Last edited 17 November, 2022
News & Events
1 min read.

How was EDGE born?

From personally having a passion for design, I knew this was what I wanted to do. After being employed for some time and being restricted and having my hands tied, I knew I wanted to start a business where creativity had no boundaries and anything was possible.

How did the EDGE team start?

At the start it was just me, myself & I. I was working hard doing multiple roles; designer, sales, accounts etc. Then as the business grew I had to recruit a designer, account manager and financial controller – hiring and firing were a tough but valuable journey!

What were your initial hopes for EDGE?

To create brands to be proud of – ones you see in everyday life. To see our work at large events and in advertising.

Who started our tagline Creative Work is Play?

This came from a quote I saw many many years ago – it resonated with me as this epitomises how I feel and it is still true to this day!

Where do you see EDGE in the upcoming years?

I see growth and knowledge – constantly exploring, learning and enjoying. Building talented teams that work together to create engaging campaigns and deliver successful ROI & results.

I am thankful for all our clients and nothing makes me happier than a delighted client as it means we hit the brief and crafted something unique – a work of art!

As a fully integrated marketing agency that’s been around since 2004, we know our way around marketing channels and are always looking to innovate.

Start your journey with us!

Be passionate. Be inspirational. Be unforgettable.

Creative Work is Play.


Louise Panayides

Creative Director

With a huge ambition to set up her own agency since the age of 18, Creative Director Louise founded EDGE Creative in 2004. Louise has been driven by her creative flair from the beginning, with a passion for building brands from the ground up.

Louise loves developing relationships with people and understanding the driving forces behind the clients we engage with. Marketing never loses its excitement for Louise, and she is proud to have developed such an excellent company culture. Fuelled by creative ideas and very strong cups of coffee, Louise’s life is enriched by music, her puppy Luna and getting outside for hiking, photography, and travelling to her favourite place in the world – Montenegro!