Take Your Business to the Next Level

Last edited 17 November, 2022
Strategy, Industry Insights
1 min read.


It’s certainly something brokers are seeing now. Those that are able to cater to all of their clients’ needs, from offering a mortgage to sorting out protection and even finding commercial solutions, are most in demand. It’s a cliched phrase but one that is clearly true – consumers want a one-stop-shop.

In our world of marketing, it’s something we’ve strived to deliver since setting up However, efficiency is just one of the reasons we do this. Far more important is the effect a joined up approach has on the impact of our campaigns.

It’s something we see quite a lot when speaking with new clients. They think they’re firing on all cylinders, they have someone in-house looking after their social media, they’ve tried email campaigns, they occasionally take out an advertisement in a relevant title. And they have some degree of success. But this approach is missing something, it’s missing that cohesion, that special ingredient that brings everything together. And that’s where a lot of firms have fallen down in the past.

This type of marketing can serve a purpose, it can help hit some targets. But if you’re not careful it can be disjointed and fragmented, weakening the impact of your brand significantly.

A full service agency with a holistic approach and a multifaceted offering can take your company to the next level. A comprehensive campaign covering every aspect of marketing can propel your brand to new heights.

Centricity is key. An approach that includes content creation, brand strategy, web development and social all from one central base is by far the most effective path a firm can take – an approach that embraces traditional platforms and new forms of media, covers cross disciplines and draws on the expertise and experience of a range of marketing professionals.

Your clients are coming to you for a comprehensive, efficient service – why wouldn’t you expect the same from your marketing agency?

Contact EDGE Creative by emailing info@edge-creative.com for more information.



Louise Panayides, EDGE Creative Founder



Louise Panayides

Creative Director

With a huge ambition to set up her own agency since the age of 18, Creative Director Louise founded EDGE Creative in 2004. Louise has been driven by her creative flair from the beginning, with a passion for building brands from the ground up.

Louise loves developing relationships with people and understanding the driving forces behind the clients we engage with. Marketing never loses its excitement for Louise, and she is proud to have developed such an excellent company culture. Fuelled by creative ideas and very strong cups of coffee, Louise’s life is enriched by music, her puppy Luna and getting outside for hiking, photography, and travelling to her favourite place in the world – Montenegro!