Overview

H&G Recruitment are a national organisation specialising in HGV driving, warehouse and supply chain jobs to the transport and logistics sector.

Their extensive branch network allows them to provide both temporary and permanent staff to an endless range of business sectors. With a client base of national blue-chip companies, H&G are one of the UK’s leading recruitment agencies, driving growth for some of the UK’s best-known supermarkets and delivery companies.

 

The Challenge

H&G’s previous website was discouraging potential applicants as the job search proved to be complicated and the overall user journey was unsatisfactory, resulting in high bounce rates site wide.

A drop in on-site conversions lead H&G to come to us as a marketing agency with the task of improving their website’s UX to produce an increase in job applications and CV uploads.

 

Our Approach

Through an extensive and detailed wireframing process, we mapped out a website that was both optimised for conversions and effectively communicated H&G’s brand identity and processes.

Our first priority was building a functional website using responsive website design to work across all manner of devices. With search engine optimisation in mind, we built a functional site with copy rich in keywords and backlinks throughout, to assist the site’s organic performance and marketing strategy as a whole.

Through further digital techniques such as social media advertising, landing pages and PPC campaigns, we lead their target audience to relevant job listing pages and single pages to encourage them to convert.