May Business Consulting

Team Members Involved on this Project

Lou Lou
Ellena Ellena
Ryan Ryan
Jon Jon

SUMMARY

May Business Consulting (MBC) is an international business consultancy that helps organisations across the UK and Spain to grow, transform, and achieve peak performance. They solve business issues quickly, affordably and with lasting impact by offering experienced full-time and independent consultants, in-house Partners and a powerful sourcing capability.

THE TASK

With a growing audience across two markets, future growth goals and a desire to reflect their evolving identity, MBC was looking to refresh and futureproof their brand. They also wanted to streamline the website and create assets and strategies that their team could confidently run with to improve their online presence.

Although they had a new website, the translation functionality wasn’t working as they’d hoped. They wanted to improve its performance and make it easier to edit translations between English and Spanish, bring the website in line with the new branding and ensure it was easy for their team to manage in the CMS.

They were also looking to increase their visibility, grow their audience and improve engagement on LinkedIn utilising both the personal profiles of their leadership team and their company page. They were looking for a strategic approach that considered how to best manage their two audiences, their clients and prospects in the UK and in Spain.

Their overall focus was on bringing clarity to their messaging, refreshing their visual presence, and creating a more consistent experience across all touchpoints, both internally and externally.

THE RESULTS

As specialists in digital marketing for business consultants, the project focused on delivering a creative and modern brand refresh. Additional colours were introduced to breathe life into the brand, complimented by more contemporary typography and a reworked logo – all while maintaining the core elements of their existing identity.

Full brand guidelines and a toolkit of branded marketing materials were delivered as part of this project to ensure consistency across all marketing communications. These included brochures, banner stands, presentation templates, business cards, and a refreshed email signature, enabling the client to present a professional image at every touchpoint.

The website was streamlined to ensure both language versions were fully aligned and easy to manage within the CMS. We also improved the translation plugin functionality, ensured it was compliant with new EU rules, and integrated Google Analytics so the team could measure success moving forward.

A targeted LinkedIn strategy was also implemented, covering both the company page and key leadership profiles. By splitting the presence into two regional pages – UK and Spain – it allowed for more targeted messaging, which would in term drive more audience engagement.

To support long-term success, bespoke LinkedIn training was delivered to the MBC team. We also set up a brand kit in Canva, which included brand colours, imagery, fonts and logos. We also exported LinkedIn graphics from InDesign and built these in Canva as editable templates. These assets allowed the team to manage their digital presence in-house, with confidence and consistency, backed by a clear and strategic approach.

Mock-up image of presentation slides.
Brochure facing outwards.
Mock-up image of presentation slides.

EDGE have been fast, professional, and provided fantastic advice and output for our brand refresh and website upgrade. We know we can rely on them. Louise and the team will always be first on our list when we’re preparing our next campaign.

Richard Bowden

UK Partner at May Business Consulting

What we can do for you

Book your free consultation

Are you ready to take your business to the next level? Drive traffic, increase leads and stimulate a positive business impact.

Book Now