Are you even reading this? What you need to know about email marketing

Last edited 21 March, 2024
Email Marketing
1 min read.

People like to think that email marketing is old hat, find out why they’re wrong here:

Let’s talk facts:

91% of people check their email every day

66% of consumers have made a purchase online as a result of an email marketing message

And even better…. Email marketing has an ROI of 4,300%

Why it’s so effective:

Email the perfect place for communication from businesses, 74% of people prefer to receive commercial communications via email. It allows customers and prospects to see what they want when they want it.

Here are a few tips for getting it right: 

  • Segment your database – make sure the right content is getting to the right people
  • Make sure you’re sending the right content at the right time – people aren’t reading their email 27/4 it’s important to know the sweetspots!
  • Add value to your customers and prospects with relevant updates, offers and information
  • Maximise conversion and click through rates with a strong call to action

Talk to us today about your email marketing.

Sources: Exact Target, Direct marketing association, Direct Marketing Association & Merkle

EDGE team member



EDGE routinely feature guest blogs written by key industry professionals covering a wide variety of topics. Their insight is crucial to our development as a marketing agency and helps us learn about and adapt to new industries, ideals, and business practices. The partnership we have with our guest authors helps us both grow side-by-side and brings a fresh perspective on topics both old and new.