The Power of Branded Visuals When Marketing Your Business

Last edited 11 July, 2023
Creative, Strategy
4 min read.

When incorporating branded visuals into your marketing it’s important to consider:

In the modern business environment, marketing is the key to the success of any organisation. Whether using social media, printing advertising or everything in between, it’s important to do everything possible to stand out from the crowd.

One of the most effective ways to do this is through branded visuals. In this blog, the experts at our creative branding agency in Birmingham will highlight the impact branded visuals can have on your marketing strategy. Read on to learn more…

What are branded visuals?

Branded visuals relate to the aspects of your branding that can be seen, such as your logo, colour scheme, typography, and imagery.

These elements will consistently feature across your marketing channels to help create a cohesive picture of your organisation that your audience will recognise while conveying your personality and showcasing what people can expect from your company.

What are examples of branded visuals?

Logo -The most recognisable visual symbol of a brand.

Typography -Unique font styles used consistently across all marketing materials.

Brand Colours: The specific palette used in marketing materials for consistency.

Packaging Design – The design and layout of products, packaging, and labels.

Advertising – Branded ads, posters and banners seen across digital, print and broadcast.

Infographics – Visual representations of information and data shared in an engaging way.

Videos – Branded videos and commercials, animation, and video content.

Social Media – Visuals like cover images, profile images, post templates and stories.

Merchandise – Branded merchandise like clothing, bags, stationery, drinkware and more.

Tagline – A short phrase or slogan that communicates the key message of your brand.

How can these visuals benefit your marketing activity?

As creative and branding experts, we are sometimes asked by clients at our digital marketing agency in Sutton Coldfield about the benefits of incorporating these branded visuals in your marketing activity.

Build brand awareness and recognition.

Consistently using branded visuals in all marketing channels can help build brand awareness. People typically tend to remember visuals more than text, so having a strong visual identity can help your brand stand out.

Your logo is the most recognisable aspect of this. Alongside your other visual assets, this will help the audience to differentiate between you and your competitors and allow you to stand out in a crowded marketplace.

Colour has one of the biggest impacts when it comes to creating awareness and recognition. People associate certain colours with having certain meanings such as red being associated with strength and power, blue being corporate, secure, or trustworthy and green having an association with nature and the environment.

These colours can be a great way to relay certain thoughts and associations you want your audience to have with your business. This is a similar story for the use of shapes too.

In the last few years, ITV has made great use of dynamic logos that change depending on the environment they are in. For example, the colour of the logo will change on adverts for programmes on its channel to suit its backdrop as well as the nature of its programming as a result people start to build up and recognise the association between that programme and ITV.

Many organisations also consider the use of a tagline or slogan to help build brand awareness. It can help your audience to remember your brand and its offering, this is particularly useful when customers are faced with multiple options in the marketplace.

They help to separate you from your competitors and develop an emotional connection with customers through the way you convey your brand’s values, mission or purpose in the slogan or tagline.

Although not a visual element, brand sound such as jingles, sound effects or voice can have a similar impact to taglines in how it creates a lasting memory of your brand in the mind of your audience.

Create trust in your business

Using branded visuals in your marketing activity can help create a professional image for your business. This is especially important for new or small businesses that are looking to establish themselves in the market.

When people see the same visuals associated with your brand repeatedly, they start to feel more familiar and comfortable with your brand and are more likely to want to engage with your business as you are considered an established and recognised organisation.

Increase engagement with your audience

This point is particularly important on social media as it is such a visual platform. By utilising strong branded visuals such as logos, infographics, and post templates you can help to increase the level of engagement with your audiences on these platforms.

It is no secret that eye-catching posts are more likely to be read and interacted with so when you have effective colour, shapes and imagery associated with your organisation it is likely to help make your brand more sharable and expand your audience considerably.

EDGE Creative – The branding agency you can rely on!

As a fully integrated digital agency in Sutton Coldfield, we know exactly how to help businesses and organisations build an effective brand that connects with your audience.

For a limited time, your business can get a free brand audit (worth £750) from the experts at our creative agency in Birmingham which will look at your brand positioning and branding identity.

Take advantage today and stand out from your competitors by discovering how well your brand and communication compare to your competitors and how it is perceived by your customers to achieve your business objectives.

ABOUT THE AUTHOR

James Truman

Senior Graphic Designer

As Senior Graphic Designer, James enjoys the variety of projects that he gets to work on here at EDGE Creative. He loves creating new brands, taking rough sketches and developing them into a fully-fledged identity that can transform a company and make a real difference to their business. James is passionate about problem solving through design – taking something and improving the way it works through creativity.