Commbus and Tullamore D.E.W: Banter on the Buses

18 April, 2013
Industry Insights, Marketing
2 min read.

Collaboration between Commbus and Tullamore D.E.W displays an array of skills and raises  awareness of the Irish whiskey brand.

Leading Irish whiskey brand, Tullamore DEW, has partnered with Birmingham-based event bus company, Commbus, to create a touring photography exhibition space and an authentic whiskey bar on board a double decker bus.

The public are invited to hop aboard the customised bus, enjoy a sample of Tullamore  D.E.W. whiskey from the bar and enjoy Tullamore DEW’s ‘Art of Banner Banter’ exhibition.

Tullamore  D.E.W. is using the ‘Art of Banner Banter’ exhibition on the bus to search for the best banner writers amongst sports fans. They are inviting sports fans to create banners with amusing messages and tweet pictures of them at any sports event using the hashtag #bannerbanter – with a £5000 prize for the best entry. Full details of the competition can be found at www.tullamoredew.com/bannerbanter

Tullamore  D.E.W. was first distilled in 1829 in the small town of Tullamore in Ireland. It was imperative the bus reflected the values of heritage and excellence that Tullamore  D.E.W. is founded upon – and Commbus was able to meet these requirements.
Commbus, which was established in 1999, offers a bespoke service refitting and branding buses and coaches for a wide range of requirements, from road shows and conferences to control units and servicing outdoor events.

The bus exterior is wrapped with sports crowds and Tullamore D.E.W. branding that stands at approximately 15 feet high. Mike Bolton from Birmingham based Sign and Graphics Services set up artwork and managed the printing and application of the full bus wrap.
Inside the bus, beautiful oak panelling adorns the walls on the lower and upper decks. A bespoke handcrafted bar sits invitingly at the rear of the lower deck, kitted out with traditional Tullamore D.E.W. whiskey barrels.

After tasting Tullamore DEW, visitors to the bus can view the photography gallery of the most famous examples of banner banter from past sporting events. The upper deck then continues the exhibition and there is a space dedicated to Tullamore D.E.W.’s history.

The project took two months to complete and Commbus’ Technical Manager Gordon Hunt supplied all the concept drawings, with Managing Director Mark Clark, leading the way as Project Manager.

“We are delighted to have been tasked with this project and in particular the Tullamore  D.E.W. brand. This particular project required a select team with a very niche skill set including specialist fitters and cabinetmakers, with which we delivered the project on time and within budget.”
The touring bus exhibition began its journey in Victoria Square in Birmingham on Saturday 30th March before heading to Bishop’s Park in Fulham on Sunday 7th April for The Boat Race.

Throughout the rest of April the bus will be visiting:

6th April Liverpool, Williamson Square

7th April Newcastle, Northumberland Street

13th April Melrose, for the Melrose Seven’s

14th April Manchester, Exchange Square

20th April Brighton, Jubilee Square

21st April Bath, Milsom Street

27th April Cardiff, The Hayes

28th April Bristol, Central Promenade

You can keep up to date with the progress and happenings on board the bus on twitter

@TullamureDEWUK  or at the hashtag #bannerbanter

For more information about the tour, visit www.tullamoredew.com/bannerbanter

For more information about Commbus, visit www.Commbus.com

EDGE team member

ABOUT THE AUTHOR

EDGECreative

EDGE routinely feature guest blogs written by key industry professionals covering a wide variety of topics. Their insight is crucial to our development as a marketing agency and helps us learn about and adapt to new industries, ideals, and business practices. The partnership we have with our guest authors helps us both grow side-by-side and brings a fresh perspective on topics both old and new.