Edge Rank – A Facebook Algorithm

The mystical and elusive Edge Rank algorithm.

Edge Rank is a term coined by Facebook to define the algorithm that is used to determine which articles are displayed on each Facebook users News Feed.

It is reported that 40% of the time spent on Facebook is in the News Feed and only 12% is spent on profile and brand pages (source: comScore), so we’ve took it upon ourselves to crack the code.

We present to you a simple Infographic that should help you to get your head around it!

Social Media doesn’t need to be complicated. Let us help you to create a strategy that will optimise your presence in social media.