Maximising Your LinkedIn Value: Top Tips For Success

When maximising your LinkedIn value, it’s important to consider the following:

• Posting times
• Quality visuals
• Up to date profiles
• Branded graphics
• Company profiles
• Find your community
• Elevate your skills

LinkedIn stands out as the go-to platform for professionals and businesses alike. However, just having a presence on the platform is not enough, you need to maximise your value on the platform.

Whether you are a seasoned LinkedIn user or just getting started, these social media best practices from our experts will help you get the most out of your presence and create more engagement.

POST CONTENT AT THE RIGHT TIME

Timing is important when posting content on LinkedIn. It impacts who sees your posts and how they engage with your profile or business.

A LinkedIn post has a typical shelf life of 24 hours. However, the post engagement will be at its highest when it is first published and appears in more feeds.

Every audience is different, so you need to understand the unique behaviour patterns of the people you are trying to reach through audience profiling. Using the analytics tools to review your audience demographics and engagement patterns, will help you see when they are most active on the platform.

Additionally, it is important to consider the days of the week; while weekdays typically see higher engagement, specific days may perform better for your audience than others.

Experimentation and monitoring your post-performance can provide valuable insights into the ideal schedule.

ENSURE HIGH-QUALITY VISUALS

Visual content is the key to capturing your audience’s attention on LinkedIn. This content can be in the form of images or photographs, infographics, animations, presentations, videos, live streams, and carousels. According to Hootsuite, posts that feature visual content typically receive twice as much engagement as posts without.

High-quality content can add context, draw viewers in, and make the content more memorable. In the competitive landscape of LinkedIn, where users are inundated with information, high-quality imagery distinguishes posts, making them stand out amidst the sea of content.

When adding video content, you should always consider the format, content, and tone match your aim. The most successful posts are authentic, focus on one topic, and are typically less than 90 seconds long. Vertical videos also get great engagement on mobile.

MAINTAIN AN UP-TO-DATE PROFILE

Your LinkedIn profile acts as your online resume and professional showcase, so it needs to be current and comprehensive.

Keep your profile updated with your recent accomplishments, skills, and experiences whenever they occur so that you can present yourself in the best possible light.

Incorporating keywords relevant to your industry and target audience in your bio, job summaries and posts will help you become more discoverable in searches.

EMBRACE BRANDED GRAPHICS

Creating branded graphics adds a layer of professionalism and consistency to your LinkedIn presence. This can cover a variety of elements, from a company header image for your personal profile to using template designs for some of your posts.

By including your company colours, logo, and typography, you are pushing a consistent brand that reinforces your identity, helps your audience recognise your content and builds trust in your business. These graphics can also include animated elements that help attract attention.

DON’T LIMIT YOURSELF TO COMPANY PROFILES

While posting on your company’s profile is essential, don’t overlook the benefits of posting on individual profiles or sharing company posts with an added comment or insight.

Employee advocacy can amplify your message and help your content reach a broader audience organically. According to LinkedIn, employee-shared content is viewed as 8 times more authentic and 7 times more likely to generate positive action than company-shared content.

It fosters credibility, as messages shared by employees are perceived as more genuine and trustworthy than traditional corporate communications, humanising your brand and building a sense of community.

FIND YOUR COMMUNITY

Building a strong community on LinkedIn involves more than just accumulating connections; it’s about cultivating relationships with like-minded professionals. Identify potential clients, industry influencers, and thought leaders, and actively engage with their content.

Practice online community management strategies to encourage the right people to join your network and participate in relevant discussions. By nurturing your community through genuine interactions and contributions, you’ll position yourself as a trusted authority in your field.

ELEVATE YOUR SKILLS WITH AN EDGE MASTERCLASS

To truly excel on LinkedIn and the world of social media, continual learning is needed.

Here at EDGE, we provide professional development opportunities through our bespoke digital marketing masterclasses where you can improve your knowledge and learn best practices in a range of areas, including social media training for employees. Contact us today to find out how we can help you. Email info@edge-creative.com or call us on 0121 355 8092.