Let’s look back on 2021, from building new relationships to expanding our business!

Last edited 21 March, 2024
3 min read.

In this post, we’ll cover the following:

As we’re already at the end of January, let’s take a few moments to reflect on our achievements and everything we got up to last year.  

Amid all the chaos across the globe, here at EDGE, we have remained fearlessly authentic and focused upon continuing to build long-lasting relationships whilst achieving great results for our clients and partners. 

So where do we begin? 



We’ve been working alongside Finance 4 Business for many years, but last year as their management structure changed, the time was right for a complete overhaul of their brand and core messaging. Our strategic design team crafted a new logo, ensuring the refreshed look aligned with the core USPs within the business. This also led to further marketing investment to rework their digital channels and a new website focusing upon the user experience (UX) and a clear mapped our customer journey, delivering to the customer. The projects were a great success (if we do say so ourselves)! 


During 2020, we worked closely with Vennersys to redesign and build their brand and develop a new website, working closely with them to ensure the new site kept the visitors engaged with fresh content and bold CTA’s. Since then, we’ve strengthened our partnership even further, integrating thorough omnichannel marketing strategies across case studies, blog writing, PR and all aspects of digital, including social media. 



Bravo Benefits approached us with the desire to name and create a straightforward, and modern brand. The key objective was to depict the core services and benefits that they offer. We acted as a strategic partner to reposition the company as a leading employee benefits provider, whilst strongly aligning them with the fintech world. 



We’ve been busy working in partnership with Birmingham City University, exploring and developing our knowledge on the new era of immersive technology such as Virtual, Augmented and Mixed Reality. 

We have shared our experience and know-how of brand consistency and digital marketing with their course leaders, students and graduates, helping to device their new specialised courses devoted to Web Design and Web Development with the aim of closing the gap between education and commerce.  

We look forward to continuing to work together over the course of 2022. 

Moving on, we were also shortlisted for Sutton Coldfield, Lichfield & Tamworth Chamber Awards for Sutton Coldfield Small Business of the Year, which is a great privilege to be recognised as a leading business. Not to mention, our very own Jessica Greaney has been shortlisted for Young Professional of the Year, congratulations Jess, you truly deserved this nomination! 

A proud moment for us in 2021, was when we hit the 100 5-Star Google Review mark, these independent reviews mean so much because our clients have taken the time to praise us for the delivery of their projects, we couldn’t be more grateful, thank you! These positive reviews reflect the passion we have as a team to deliver impactful marketing campaigns again and again. Please check them out for yourself here reviews


2021 saw the EDGE team grow further! Our team of talented marketers grew by over 25%, with experts joining the ranks in social media, web development, and content creation. 

And we are not stopping there, we’re still looking to expand further, so if you are and you know of, an experienced Senior Account Manager, Digital Advertising Specialist or Content Creator, make sure you apply! 

We can’t wait to see what 2022 has in store for us, we are already rolling out more face-to-face networking events, collaborating with new partners, and growing our local and global business community. We look forward to reflecting on all our new achievements and partnerships next year! 


We have many exciting plans for 2022 and we can’t wait to kickstart our first of many networking events in February. Our first event is called ‘Let Our February Fusion BeGin’ and we are so excited to host an evening of great conversations with our delicious gin sponsor, courtesy of Rugby Distillery. This event is also proudly sponsored by KLO Financial Services and Events in a Box.  

If you would like to attend, sign up to our mailing list to receive your personal invitation, but please be quick – spaces are filling up fast!  

If you would like to grow your business with us, get in touch. You could even claim your complimentary marketing audit – you don’t know what you don’t know 😉  
Call: 0121 355 8092 
Email: info@edge-creative.com 


Louise Panayides

Creative Director

With a huge ambition to set up her own agency since the age of 18, Creative Director Louise founded EDGE Creative in 2004. Louise has been driven by her creative flair from the beginning, with a passion for building brands from the ground up.

Louise loves developing relationships with people and understanding the driving forces behind the clients we engage with. Marketing never loses its excitement for Louise, and she is proud to have developed such an excellent company culture. Fuelled by creative ideas and very strong cups of coffee, Louise’s life is enriched by music, her puppy Luna and getting outside for hiking, photography, and travelling to her favourite place in the world – Montenegro!