Get to Know the Way We Work
Before we start working on a project, we like to understand our clients’ objectives. After an in-depth discussion and fact, we devise a well-researched strategic proposal.
Once the strategy has been agreed, we like to get the ball rolling as quickly as possible, starting with a follow-up meeting with our client. We’re able to plan out the project with a focus on the next stages. For example, if a client is looking for a new website, the next stage would focus on the information architecture. This involves road-mapping, planning the structure and reviewing the current content and purpose.
When working with all our clients, communication is at the heart of everything we do; our account directors and managers must have constant contact to ensure things are being executed and schedules are kept up to date. This is achieved through biweekly meetings and phone calls with clients.
At every stage of any project we’re working on, we like to keep our clients in the loop to ensure everything is on track. Before we complete each stage, we require feedback and a sign-off. This ensures that we can deliver exactly what the client expresses, and easily implement any changes along the way to achieve the agreed timescale. For example, a few months ago, we managed an online project for one of our financial clients, Finance 4 Business, a leading specialist finance brokerage. The challenge we faced with the previous F4B website was the poor user experience; it was hard to absorb the content, which resulted in a low engagement rate, very few conversions and a high bounce rate.
So, we began by researching the two main audiences of F4B and created a comprehensive site map to suit. The site map included both the main website and the secure log-in area, which was required to access documents. We outlined our approach before proceeding to the wireframing and layout stage, wherein we structured the research that we had gathered on F4B’s audience. We outlined the two main audiences the website would be used by and explored their requirements, the end user and intermediaries. With this understanding, we could focus on the relationship the audiences had with digital marketing and plan the digital assets and new website with all F4B business objectives in mind.
Before a project is complete, our production team ensure that the work presented to the client is to the highest industry standard, and it goes through rigorous testing and proofing. After this process is complete, the client can preview the fully functional website before it goes live, which allows the client to fully experience the site before it goes live and give us detailed feedback.
Post-launch results of the F4B website were very positive, and the relevancy of the traffic arriving at the website increased. The average session duration also rose to over three minutes per session, and the average user viewed 2.5 pages in each session. This increase can be attributed to the greatly improved customer journey and engaging design with clear navigation. In addition, into the results the conversion rate saw an increase as well, and the quality of each conversion.
When we have managed an online project such as F4B, we have quarterly review meetings to make our clients aware of industry and technology changes, along with any new creative ideas we’d like to share, performance reporting such as analytical and heat-mapping.
We’re an integrated creative agency that produces and creates everything in-house, from design to web. We have a passion for working with financial service clients. If you’d like to get in touch to find out more about what we can do for you, call us on 0121 355 8092 or drop us a line at info@edge-creative.com.
