Why SEO is Critical For Businesses to Succeed!

A person using Google's SEO search engine on a laptop
Last edited 21 March, 2024
4 min read.

SEO can support your websites natural growth and organic rankings through:

The modern business world is becoming increasingly digitally focused by the day, and as countless websites compete for the attention of consumers, search engine optimisation (SEO) has cemented itself as an indispensable tool for businesses to gain a competitive edge in being found online.

In this blog, the SEO experts at our digital marketing agency in Birmingham have explained why it is so essential for businesses to prioritise search engine optimisation within their digital marketing strategy, highlighting some of the consequences if it is ignored or not conducted correctly and the success and benefits of partnering with a specialist SEO agency.

Read on to discover some of the key benefits of focusing on your SEO strategy.

It Can Help You Boost Brand Awareness!

SEO plays a crucial role in creating awareness of your brand through a variety of means, increasing the likelihood of your business appearing high up in search results when users search for related keywords. This increased visibility enhances the brand’s exposure to a wider audience and as time goes on will cement your position as a trusted organisation within your industry.

According to Backlinko, Google processes more than 7 billion searches every day and around 75% of people do not click through to the second page of search results. Therefore, if you haven’t got the right SEO processes in place to help you rank highly then it’s likely your business will not be found by anyone not searching for you directly.

SEO Will Bring Organic Growth and Visibility!

SEO is instrumental in driving organic growth and visibility for businesses.

By implementing effective SEO strategies, websites can improve their search engine rankings and increase their visibility in organic search results. When a website appears higher in search results, it is more likely to attract clicks and visits from users, leading to increased organic traffic.

This organic traffic is valuable as it consists of users actively searching for information, products, or services related to your business.

Through consistently creating high-quality and relevant content that matches search intent, websites can build authority and credibility, further enhancing their visibility in search results. With enhanced organic growth and visibility, businesses can reach a wider audience, expand their customer base, and ultimately achieve long-term success.

You Can Increase Your Conversation Rates!

SEO also plays a key role in improving conversion rates on your website. By optimising various aspects of a website, such as the content, user experience, and site structure, it helps create a seamless and user-friendly browsing experience.

Typically, when users find a website through organic search results and have a positive experience navigating through it, they are more likely to engage with the content, stay longer on the site, and take desired actions, such as making a purchase or filling out a contact form.

The purpose of search engines is to send people to websites that align with their search intent and give them the information they are looking for. So, if your SEO strategy is targeting the right keywords that are completely relevant to your content then you are likely to attract highly qualified and relevant traffic, with a higher chance of converting visitors into customers.

It Enhances The User Experience!

SEO plays a vital role in enhancing the user experience, leading to satisfied customers and increased engagement.

Optimising areas of your website such as the page speed, mobile responsiveness and overall site structure will enhance the performance of your website. As a result, users will have a seamless experience where they can navigate around the site easily and quickly find the information they are looking for.

When users have a positive experience and find value in the content or services provided, they are more likely to become loyal customers, recommend the website to others, and make repeated visits.

SEO’s emphasis on relevant and valuable content also contributes to a positive user experience by addressing users’ needs and providing solutions to their queries. Google typically will rank websites higher if they are deemed to satisfy the requirements of people searching for those terms.

It Helps You Surpass Your Competition and Stand Out in the Market!

SEO aims to help your website stand out amongst your competitors. This becomes even more important when you consider the fact that nearly 91% of pages receive no traffic from Google and the first 5 organic results in the SERPs account for approximately 67% of clicks.

Preparing a sufficient SEO strategy that covers all the important elements both on and off your website as well as targeting the right keywords will reflect positively on your search engine performance and can help give you the edge over your competitors.

By conducting thorough keyword research and targeting relevant keywords, businesses can align their content with users’ search queries and gain an advantage over competitors.

Optimising the website’s structure, meta tags, and content ensures that it is search engine-friendly and provides a seamless user experience.

Businesses can also take advantage of local SEO techniques to specifically target their local community and gain an edge over other businesses from their community. This involves optimizing Google My Business profiles, obtaining positive reviews, and targeting location-specific keywords.

Outranking your competitors in search results will make your business much more visible amongst potential customers as Google is effectively recommending your content.

How Working With EDGE Creative Can Take Your SEO to the Next Level

As an integrated marketing agency that understands the importance of an SEO strategy as part of a wider content marketing plan.

Our team of dedicated specialists know exactly what it takes to maximise your performance on search engines such as Google in line with your marketing and business objectives. We have vast experience in improving keyword rankings for businesses of various sizes and industries, factoring in both their performance and a local and wider level.

If you are looking to improve the performance of your website, then start by taking advantage of our complimentary SEO and web audit which highlights opportunities you should be implementing to increase your website performance.


Lydia Campbell

Digital Media Strategist

Lydia is involved in managing and monitoring clients’ SEO and advertising efforts, squeezing every last bit of success out of each campaign. Lydia takes no prisoners when it comes to PPC. After joining the team as a digital marketing apprentice, Lydia developed a keen eye for analytics and a passion for achieving results. Lydia’s loves watching projects grow from start to finish, and seeing tangible results from the campaigns she watches over so diligently.