How Upskilling Can Help Future-Proof Your Business

EDGE upskilling
Last edited 21 March, 2024
Industry Insights
3 min read.

Upskilling is the process of equipping your employees with new skills that may not be core to their current role at work.

It is a crucial part of staff retention for business owners and career progression for employees. It can be an attractive prospect for potential applicants and can also help to grow and develop your business, especially if you train them on skills that they might not otherwise learn, like digital marketing.

Have you ever wondered the benefits of digital marketing upskilling? Well read on to find out why you should do it and how we can help at EDGE Creative.

Why is Upskilling Your Team Important?

Digital marketing upskilling can provide your staff with the skills and knowledge they need to start being effective marketers. This means that they can start to support your existing marketing efforts while also maintaining effectiveness in their current role.

If you don’t have an existing in-house marketing department, digital marketing training is crucial in helping your business flourish.

This is not only because they can teach your staff the skills you otherwise don’t have access to, but it also gives you a better understanding of how various aspects of marketing work which will benefit you if you are working with an external marketing agency.

Even if you have an internal team its likely they are more generalist marketers rather than specialists in a particular area, so you could benefit from the knowledge of an expert in a particular area.

What are the Benefits of Developing Your Team?

Utilising comprehensive and effective upskilling training helps to ensure the longevity of your business, bringing some of the following benefits:

Increased Expertise Within Your Team

Training and development provide fantastic opportunities for your team to learn, increase their knowledge and understanding of specific areas of marketing and develop key skills in that can add value to your business and improve the way you communicate with your customers.

A Better Understanding of your Audience

An important part of digital marketing is using analytics and data insights to help tailor your marketing strategy towards the needs of your audience. By learning more about how the different marketing channels your organisation uses you can learn more about what your audience are looking for from your business and then tweak your strategy based on that.

Your Team Feels Valued

All your employees want to be valued, and many also want to learn new skills on the job. By investing in additional training and allowing them to pursue areas of interest that may not typically feature within their job role, you are showing that you are committed to their growth, development, and future at the company.

Improved Business Processes

Increasing the knowledge of your team in marketing can help to streamline your business processes and improve how your time is spent. After all, the more understanding you have around how your business works, the more you can achieve, as you have the required skills to complete tasks.

Get More out of Your Marketing Budget

Using their newfound marketing skills, your employees could start to use their knowledge towards enhancing your marketing offering in-house.

For example, choosing to provide social media training to a particular staff member could reduce your monthly spend on social media management externally. Any money you save on this aspect can then be put towards a new aspect of marketing that you may not be effectively utilising such as SEO or email marketing.

How can EDGE Creative Help You Upskill?

Our Academy for Creative Education (ACE) offers comprehensive bespoke training masterclasses to help equip your staff with the knowledge and skills they need to effectively utilise a range of marketing aspects. These include:

  • Content management systems (CMS)
  • Data analysis
  • Email marketing
  • Social media management
  • Search engine optimisation (SEO)
  • Pay per click advertising (PPC)
  • Design software

Our experts work with your team on an individual basis or in a small group, providing a session that factors in your existing knowledge and your requirements to bring you closer to your goals.

These masterclasses can be combined to create a bespoke workshop session that covers multiple areas affecting you or even give training in an area that doesn’t feature on our current list.

Find out more about the specific courses we can offer here!

How EDGE-ucation Sessions Can Help

As a leading digital marketing agency in Birmingham, we are the specialists of developing bespoke integrated marketing solutions for businesses from a variety of industries.

As part of our offering, we developed the ACE to help our clients get more out of their team and utilise the knowledge and experience of our team of specialists.

Get in touch today to find out how our ACE masterclasses could help your business today! Call the office on 0121 355 8092 or email to speak with an expert.


Louise Panayides

Creative Director

With a huge ambition to set up her own agency since the age of 18, Creative Director Louise founded EDGE Creative in 2004. Louise has been driven by her creative flair from the beginning, with a passion for building brands from the ground up.

Louise loves developing relationships with people and understanding the driving forces behind the clients we engage with. Marketing never loses its excitement for Louise, and she is proud to have developed such an excellent company culture. Fuelled by creative ideas and very strong cups of coffee, Louise’s life is enriched by music, her puppy Luna and getting outside for hiking, photography, and travelling to her favourite place in the world – Montenegro!