Content Management Systems: What CMS Should I Use?
Your website is one of the most important resources your business has, and behind every website is your CMS (Content Management System).
Using the right CMS makes it easy to scale your site as your business grows without needing to rely on a developer for every small change.
However, with so many platforms available, choosing the right best CMS can feel overwhelming. In this blog, we’ll break down what a CMS is and explore the most popular options, whether you’re building a blog, an eCommerce store, or a fully bespoke site.
WHAT IS A CONTENT MANAGEMENT SYSTEM?
A Content Management System (CMS) is a platform that allows you to create, manage, and edit digital content on your website without needing advanced technical skills. Designed to be user-friendly, it gives individuals and teams the tools to update websites quickly and efficiently. Each CMS platform offers different features depending on your needs, whether you’re running a blog, an online store, or a full business website.
WHY USE A CMS?
In 2025, your website isn’t just a digital brochure, it’s a core part of how your business communicates, converts, and grows. It needs to be fast, flexible, secure, and always up to date.
That’s where a Content Management System (CMS) proves invaluable.
If you’re still wondering, “Why use a CMS?” A better question might be, “Why wouldn’t you?”
One major advantage is that content and code are kept separate. Therefore, you don’t need to rely on a developer for everyday changes. Updating your homepage, publishing a blog, or swapping out an image can all be done in a few clicks.
Many CMS platforms also support team collaboration, so multiple people can work on content at once, track edits, and keep messaging consistent, which is especially useful for growing or remote teams.
In short, your CMS helps you stay agile, efficient, and in control of your digital presence – all essential in today’s fast-moving online world.
WHAT CMS SHOULD I USE?
There’s no one-size-fits-all answer when it comes to choosing a Content Management System. The best option for your business will depend on your goals, technical experience, and how much flexibility or control you need.
Here’s an introduction to some of the most popular CMS platforms:
WordPress – One of the most widely used platforms, WordPress is known for its flexibility and extensive plugin network. It’s suitable for everything from blogs to large business sites.
Shopify – A dedicated eCommerce platform designed to make selling online simple. It handles everything from inventory to payments, with minimal setup required.
Webflow – A visual website builder with built-in CMS features, used for creating custom websites without relying heavily on plugins or pre-made templates.
Headless CMS (e.g. Contentful, Sanity) – A modern, developer-friendly approach that separates content from presentation. Ideal for complex, multi-platform projects and advanced use cases.
With so many options available, making the right choice can sometimes feel overwhelming. Each platform has its own strengths and trade-offs, which is why it’s worth speaking to an expert web development agency before committing to any decision. The right advice can help you avoid costly mistakes, ensure your CMS meets your long-term needs, and set your site up for success from day one.
HOW OUR WEBSITE DEVELOPMENT EXPERTS CAN HELP
As a leading digital marketing and website development agency in Sutton Coldfield, EDGE Creative specialises in building bespoke websites tailored to your business’s goals.
We also offer digital marketing masterclasses for businesses looking to upskill their team’s knowledge of content management systems, so your team can feel confident making updates to your website without the need for a developer.
If you’re planning a new website, get in touch today to discuss your requirements in more detail. Call us on 0121 355 8092 or email info@edge-creative.com.
