Why Should My Business Blog?

20 May, 2013
Industry Insights
2 min read.

Since the world has taken to the Internet to communicate, predominantly via social networking sites, blogging has become a very viable route of attracting audiences and readership. However, are businesses making the most of this online behaviour? 

More often than not, companies and brands trade in well researched and well written articles for 140 characters of witty text and instant gratification. Whilst a highly active twitter feed is a fantastic tool to use to interact with your audience and definitely reaps in the rewards, are you just tweeting on?

Social media management is a skill that many companies believe they are either not particularly good at or simply do not have time for, however a cohesive social media strategy not only helps engage audiences but directs a large amount of traffic to your website.

A business seeks to be found online and commonly opts for search engine optimisation (SEO) practices. However, SEO has encountered trouble of late due to Google’s perennial algorithm changes. Google and other search engines, will rank sites as number 1 if they feel it is an active website that’s well received by the global community.

B2B marketers who use blogs generate 67% more leads per month than those who do not.
Source: FactBrowser 

B2C companies that blog generate 88% more leads per month than those that do not.
Source: Rick’s Tips

92% of companies who blog multiple times per day have acquired a customer from their blog.
Source: HubSpot

Imagine your blog as the sales team to your website, you must arm that division of your team with personality, interesting information and knowledge.

Developing your website into a resource of information helps accrue a community interested in your topics and attracts those who are seeking your expertise.

Once they see that you are knowledgeable in your field of expertise it increases their faith in your credibility and are more likely to explore your entire online portfolio.

More often than not, the common issue with social networking is thinking about what to write and then creating the right content to divert your audience to your site. Blogs provide you with a means of publishing plentiful material to discuss via other social platforms, perfect for a pull-strategy (attracting traffic) and a push-strategy (telling people about your article with emarketing, twitter etc).

Yes, writing a corporate blog and keeping it up to date can be difficult but it is one of those marketing opportunities that you can’t afford to miss out on. Blogging is an investment and if done correctly it can provide your customers with the knowledge and understanding that they are yearning for, helping you to reach out to a wider audience and add value to your brand.

Blogging creates long-term relationships, which promotes repeat visits and word-of-mouth referrals.

The average person watches 182 online videos per month.  By including video content in your blog, you can attract a large amount of website traffic.  Source: Digital Buzz Blog

Once a site has over 300 indexed pages, traffic generation increases by 236%.  Blogs greatly increase the number of indexed pages a site has.  Source: Sigma Web Marketing

So, what are you going to write about? Call us today and take advantage of our expertise in strategy development, copywriting and online marketing. 

EDGE team member

ABOUT THE AUTHOR

EDGECreative

EDGE routinely feature guest blogs written by key industry professionals covering a wide variety of topics. Their insight is crucial to our development as a marketing agency and helps us learn about and adapt to new industries, ideals, and business practices. The partnership we have with our guest authors helps us both grow side-by-side and brings a fresh perspective on topics both old and new.