Acuity Finance

Acuity Finance website design with mobile website design and computer website design examples

Team Members Involved on this Project

Lou
Karen
Ellena
Lydia
Sophie
Ryan
Irina

Summary

Acuity Finance are an asset-based lender that provides businesses with tailored solutions to their financial needs.

Founded in 2004 under the name Inksmoor, they specialise in non-regulated bridging loans, development exit finance and cashflow finance. They are also Patron members of NACFB, demonstrating their laser-focused approach to providing transparent, flexible, and effective solutions for clients.

The Task

Our work with Acuity Finance started in April 2022, when we were approached to support with creating a marketing campaign around launching their rebrand to Acuity Finance. The initial focus was to raise awareness of the Acuity Finance brand to both the existing audience and a new audience, through social media and accompanying PR work on the rebrand.

We have since worked on multiple projects and campaigns with their team, with every department at EDGE playing their part in the progression of Acuity Finance.

Acuity Finance approached us to support with increasing their brand awareness and bring their new brand to life across a multitude of marketing avenues. This included an initial PR release for their brand launch, social media management to drive brand awareness, and SEO and website updates to increase visibility and user experience.

A brand launch campaign was our initial focus, including social media and PR to raise awareness of their new brand, and required the creation of branded graphics to complement their relaunch from Inksmoor Capital. Our involvement with their social platforms increased to management of all their platforms, providing fresh, relevant, and engaging content every week.

Acuity Finance website landing page redesign
Acuity Finance brochure design for in office and event advertising
Acuity Finance mobile website design example
Website design for mobile showcasing Acuity Finance's products

The Results

When raising awareness of the brand, we have seen positive results across multiple areas.

On social media, we achieved follower growth on both LinkedIn and Twitter, as well as consistent growth in engagement rate. LinkedIn’s monthly engagement rate has constantly reached over 5.0%, almost three times what LinkedIn considers good (2.0%), and we regularly achieved above the 1.0% engagement target on Twitter.

We have also made improvements to the performance of Acuity’s website, redesigning pages relating to their bridging, invoice and development finance services, including copy improvements that were SEO-optimised and customer-focused. In addition, we implemented monthly blog writing to drive increased traffic to the website through relevant content related to specific keywords.

Likewise, we designed and uploaded downloadable PDFs to increase data capture, and have regular email marketing campaigns to engage their audience.

Overtime, we have also become brand guardians for Acuity Finance, developing a set of core values and working across all wider marketing activities, from exhibition planning and creating branded stand graphics to designing merchandise and brochures.

See the Website Live

“We have been working with EDGE now for some months and what a fantastic start to our commercial relationship. Louise and Mark’s team have excelled in service, quality and communication and I have been impressed with their ability at speed to understand our business and offerings. I would not hesitate to recommend them.”

Sarah Radley Managing Director at Acuity Finance

What we can do for you

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