Bold IT website rebranding - homepage redesign


Bold IT are an award-winning, independent managed IT support provider for businesses across the country and, more recently, internationally. They are the go-to experts for all things IT with more than 30-years’ experience.

From on-call support to cyber security, server migrations, and more, Bold IT offer a range of tailored services to help any business tackle technological needs. They currently support more than 1,500 daily users, solving more than 800 support tickets and responding to about 1,000 calls each month.

The Task

Originally, Bold IT wanted to partner with a marketing agency in Birmingham to help them with social media management and search engine optimisation (SEO). They were impressed with our portfolio and worked with EDGE for a few months before asking us to help them plan and carry out a full rebrand and redesign to better reflect their new direction as a business.

This included a new logo and company imagery, a fully redesigned website, refreshed marketing materials, and an organised social media and email campaign to announce and explain the changes.

We needed to ensure that these changes not only achieved the main aim of the rebrand, but that the new website was sleek and user friendly. To be successful, this project required contributions from each of our specialist teams, including content writers, graphic designers, SEO specialists and web developers, all with the coordination from a dedicated account manager.

Redesigning a logo process result for Bold IT
Information leaflet print and design for our client Bold IT
Webpage construction and design for our client Bold IT's news
Computer and Mobile website design for our client Bold IT

The Results

The first stage of the rebrand was to move away from their old business name because it implied that they only serviced the local area, something we wanted to avoid now that they serviced clients both across the UK and internationally. We designed a new logo to reflect their new name and then used that style as the basis for their branding, using the same colours and iconography across the website page designs, social media graphics, and more. These graphics were then utilised for a full, two-week campaign detailing the changes, why they were made, and the next steps for the business, alongside a supporting chain of emails sent directly to their existing customers.

Our skilled teams worked in tandem to create the perfect website for the client while ensuring a smooth and simple user experience. Key to the project were sleek animations and intuitive hyperlinks, ensuring that new and existing customers could find the information they needed quickly, while also providing a fast and appealing interface. Our developers also needed to create and code new pages that allowed video testimonials and other such materials to be uploaded, as per the client’s request.

We couldn’t be happier with the work we’ve done for Bold IT and are proud to say that the partnership continues to flourish, with the managed IT support firm sponsoring many of our recurring networking events.

What we can do for you

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