Brand Development

Link Engineering


Founded in 2019, Link Engineering specialises in Civil and Structural Engineering. Based in Birmingham, they offer a variety of services from building investigation to planning support and civil & structural engineering design, demonstrating their extensive experience in a wide range of projects. Through using modern proactive design and technical expertise, they will provide you with consistent and cost-effective solutions.


The Challenge:

When Link Engineering was looking for a digital marketing company, they wanted somewhere that was local to them. After connecting with us in January 2021, we were tasked with designing and producing business stationery such as a new credential document, business cards, animated email signatures and brand guidelines. Furthermore, Link Engineering were looking to create a new website that took them from a start-up to a well-established business.


The Result:

The team got to work to create bespoke and authentic designs for their stationery that incorporated and amplified their existing unique brand identity. Once the general look and feel had been established, we carried these through to the website designs.

Our team worked tirelessly to produce a stunning website that matches Link Engineering’s ambitions of becoming the leader in the structural and civil engineering industry.

We are thrilled with the final product, which you can see here. We’d like to give a special shout out to our Designer James, Website Developer Alex and Andrew for their unique logos and animations!

Jessica Moore, Operations Manager at Link Engineering said:

“We first met with EDGE in January 2021. They spent a lot of time listening to our business history and our future plans. We asked for some direction on refining our marketing strategy and they gave us some inspiring ideas and insights from their other clients.

We’ve been impressed with the creative design service offered by EDGE; they have introduced a fresh perspective to a variety of our marketing materials, including a credentials document, an animated logo, business cards, email signatures and brand guidelines, and also a new website.

We feel we now have a brand that is representative of our business as a result of EDGE’s input. EDGE have warmly welcomed us into their networking events and leadership discussions; it really feels like we are part of their community.  A special mention must go to our Account Manager Kelly, who has been responsive, flexible and understanding at every step. We are looking forward to continuing to work with EDGE as our business grows further.

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