Rudds

The Task

We were tasked with creating the Rudds Wellies brand and sub-brand for each product from scratch, encapsulating the right look and feel to project the brand values and appeal to both consumers and funders.

We needed to translate this brand across packaging, an e-commerce website, exhibition materials, printed materials and infographics for social media. As with any start-up we had to work within budget constraints.

We needed to create a strong brand that not only made Rudds Wellies stand out as a unique product in a highly competitive market, but also reflected their brand values and what they do.
Before we got started, we thought about each of the end users and what branding would attract them to buy the product. Each audience is different and needed a different feel while keeping the overall branding consistent in order for it to be translated across digital and print.

We created logos for each brand and sub brand that captured the hand crafted nature of the brand, lifestyle-led ethos and consumer research that had been conducted within the design phase. We chose a colour palette to suit each type of welly, Pantone matching each colour with the colours of the rubber boots.