Sirus Automotive - EDGE Creative

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Ryan

Lydia

Sophie

Summary

Sirus designs high quality, innovative accessibility vehicles. Their work has revolutionised wheelchair accessible vehicle solutions and as such, they have been awarded the Queens Award for Enterprise in Innovation, presented at Buckingham Palace. Sirus originally approached us with the mission of developing a unique and minimal brand identity system that was based on their experience and core values.

Sirus Automotive banner image - dark blue tones covering a road image

The Task

Wanting to develop their brand identity, we began the process by defining the brand keywords and touch points. In doing so, our team were able to put a set of design principles to inspire the design strategy and the branding direction. We focused on the customer care and products that Sirus offers within the mobility sector and targeting a more gender-neutral audience. Alongside this, the business wanted to increase the number of enquiries and transition from printed marketing to digital marketing.

Sirus Automotive website design and website branding

Sirus Automotive website design for mobile website platforms

Sirus Automotive statistics following their website redesign and rebranding

The Results

This new branding was applied across multiple media platforms including the website, social media, email, brochure, magazine adverts and other printed collateral. All marketing uses the same message and imagery for a consistent and dynamic execution between all platforms.

With the website, we defined the personas during key stages in the buying process, wire framing the user journey to ensure that the audience were provided with the right information at specific touchpoint. This journey encouraged the audience to convert with clear CTA’s throughout each page. Alongside this, we have also used carefully crafted SEO techniques to increase traffic to the website through organic search.