St Martin’s Quarter

Team Members Involved on this Project

Lou Lou
Ryan Ryan
James James

SUMMARY

Since 2024, we’ve been working with RCL Partners on the continued development of St Martin’s Quarter, a major retail and leisure destination in the heart of Worcester. With a 76,000 sq. ft ASDA at its centre and a mix of national names and independent shops, the site plays an important role in bringing life and footfall back into the city centre.

RCL Partners advise on a diverse, global investment portfolio for the Richardson family, with a strong focus on property, regeneration, and backing high-growth businesses. They enjoy partnering with ambitious people and businesses, using their expertise in the property sector to support regeneration projects in cities and towns like Worcester and beyond.

THE TASK

RCL Partners’ goal for St Martin’s Quarter was to position the site as a vibrant retail and leisure destination, driving increased footfall and attracting high-quality tenants.Their vision for the development was clear: to revitalise the area, boost occupancy, and contribute to the ongoing regeneration of Worcester city centre.

As part of this broader plan, RCL wanted to ensure that St Martin’s Quarter was presented in a way that appealed to both prospective tenants and the public. Our role in this project was to provide strategic support through signage & printing for builders & property developers.We worked closely with RCL Partners to deliver a signage and branding strategy that aligned with their long-term goals, enhancing the site’s visibility and appeal.

This involved refreshing the site’s visual identity, creating a modern and cohesive look that reflects the vibrancy and potential of the space. The work involved a mix of rebranding, signage design, and on-site enhancements aimed at improving visibility and appeal, particularly around key retail units that were ready for occupancy. This project is a strong example of our approach to marketing for property developers, combining strategic thinking with high-impact creative delivery.

THE RESULTS

We began by conducting a full audit of the existing branding, reviewing the logo, signage, and overall visual identity. This was supported by research into market trends, competitor positioning, and the local retail landscape to better understand the development’s context and potential. Conversations with RCL Partners gave us insight into the project’s long-term goals and vision.

The branding update involved refining the existing logo, developing a modernised colour palette, and establishing consistent typography and tone of voice. The aim was to present a more contemporary look that reflects the ambition of the development and its role in Worcester’s city centre regeneration.

THE RESULTS

We applied the updated identity across a range of assets, including branded signage, flags, and printed materials for the three vacant units, each with a different commercial purpose. All designs were created in line with RCL’s existing brand guidelines. Drafts were reviewed and approved before production, in line with our internal processes. This rollout formed a key part of our wider marketing for property developers‘ services, focusing on placemaking and brand consistency.

The new signage and consistent branding across the site improved visibility, especially around the vacant units, which quickly started drawing more interest from potential tenants. Beyond that, the refreshed identity gave the space a more welcoming and unified feel, strengthening its connection to the local community.

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“It was a pleasure to deliver this project for St. Martin’s Quarter in Worcester, and work closely with Tim, Director of RCL Partners. We gave the brand a fresh, vibrant look to help attract more visitors – from eye-catching and informative signage and window graphics to colourful lamp-post flags and creative hoardings. The result really lifted the feel of the centre, with the goal to drive increased footfall, attract new retailers and support its continued growth.”

Lou

Creative Director – EDGE Creative

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