Events

Office and product launch

30,000 new products are introduced every single year, with the product launch being the most critical and vulnerable point of the development process. A product launch is an opportunity to generate attention for your company, and with the right attention, you will grow your customer base and generate more sales for your business.

Often, businesses will underestimate the importance of a product launch, and they end up with product failures as a result. Large companies in the UK will spend millions developing a new product and then ignore the importance of a formal product launch event, leaving them with little revenue to show for it. For SMEs with less disposable income, organising a first-class product launch is essential to keep your business open and thriving.

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WHAT IS A PRODUCT LAUNCH EVENT?

Product launch events are essential in the product launch process. Simply put, they are events which have been organised to achieve the specific purpose of creating awareness and publicity for a new product or service. Successful events will lead to an increase in sales and generate a buzz about your brand or business.

Some of the largest companies in the world have been doing it for years. For example, Apple tend to hold three to four events every year detailing their new and upcoming products. These events push out Apple’s new products, increase excitement surrounding their releases and often lead to Apple trending across all social media channels.

How does EDGE approach a product launch?

A product launch is one of the most important events that any company can undertake. It’s your product’s debut to the world and marks the occasion as to when your product finally becomes available to your customers. It can be exciting and fulfilling after long months of hard work, but it can also be very nerve-racking. It’s important that your event goes off without a hitch and so the event must be planned down to the last detail to reduce the margin of error. EDGE Creative will approach your product launch event using the following steps:

Our steps to your office & product launch event

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STEP ONE: IDENTIFY COMPETITORS

The first step of organising a product launch event is to identify relevant competitors within your market. Working with you, we will identify your main competitors.

By carrying out market research, we will evaluate the performance of other businesses within your industry. Based on this research, we can assess the reasoning behind the success of your competitors’ product launches. This will allow you to position your brand in a more advantageous market position to organise a successful product launch event.
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STEP TWO: RESEARCH INDUSTRY TRENDS

By researching trends within the industry, we can ensure your business stays ahead of the curve. Through highly qualitative and quantitative data, we will show you accurate and relevant research based on your market and its trends.
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STEP THREE: CUSTOMER AND CLIENT ANALYSIS

Communication is imperative to the market research we carry out. We’ll talk to your customers and clients in order to get direct insight into your industry. Researching consumer behaviour and their journeys is also imperative so we can develop on their interests.
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STEP FOUR: CHOICES

After carrying out thorough research into your competitors, we will understand what kind of event will best reach your target audience. The entertainment, food and branding strategy should match this audience too.
Ask: what kind of event would your target audience attend and enjoy? That’s the first decision and it drives the rest of your planning. From there, choosing relevant entertainment and food within your event budget becomes much easier.
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STEP FIVE: BUILD ANTICIPATION

Working alongside your product launch event, we will push out well-timed press release and competitions to help build a buzz surrounding your product launch.
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STEP SIX: THE EVENT

We will do the hard work for you. Once you have decided what you want and where you want the event, we will organise the whole thing for you. The only thing that is left to do is to turn up on the day and sell your product!