EDGE Collaborate With BMet to Give Students Creative Project Experience

Ellena and kelly from EDGE supporting students at Birmingham Sixth Form College
Last edited 21 March, 2024
1 min read.

For the second consecutive year we have collaborated with Birmingham Metropolitan College to provide design students in Sutton Coldfield with an exciting opportunity to work on a live project for our client, Rudds Wellies.

The 12-week project involved creating a complete marketing campaign for Rudds to help promote their new shade, with an eye on appealing to the younger generations.

This included the production of a webpage, social graphic, advertising video, and mascot, all with an accompanying detailed strategy explaining their decisions and ideas.

Birmingham Chamber of Commerce Article – Agency nurtures next generation of creatives through college collaboration | GBCC (greaterbirminghamchambers.com)


Louise Panayides

Creative Director

With a huge ambition to set up her own agency since the age of 18, Creative Director Louise founded EDGE Creative in 2004. Louise has been driven by her creative flair from the beginning, with a passion for building brands from the ground up.

Louise loves developing relationships with people and understanding the driving forces behind the clients we engage with. Marketing never loses its excitement for Louise, and she is proud to have developed such an excellent company culture. Fuelled by creative ideas and very strong cups of coffee, Louise’s life is enriched by music, her puppy Luna and getting outside for hiking, photography, and travelling to her favourite place in the world – Montenegro!