EDGE Creative Digital Agency

Tel: 01213 558092

Click Here To Call
0121 355 8092 | info@edge-creative.com
  • About us
    • Life at EDGE
    • Benefits of Being A Client
    • Our Team
    • Careers
  • Projects
  • Services
    • Strategy
    • Creative
    • Websites
    • App Development
    • Digital
    • Events
    • Training
  • Our Events
  • Blog
  • Let’s Chat

0121 355 8092
info@edge-creative.com
23 Maney Corner, Sutton Coldfield B72 1QL

Join our Network
Let's Chat
Home / Blog / A Vision And An Idea – Kwanon

A Vision And An Idea – Kwanon

Most updated Canon Logo
Last edited 14 June, 2023
Other
1 min read.

Precision Optical Instruments had a vision and a goal back in 1934, they wanted to produce the best cameras in the world. Through their research into quality cameras, the name Kwanon was adopted after the Buddhist Goddess of mercy.

The company had always wanted a global perspective to their brand and enlisted the help of a specialised advertising designer to simplify their logo featuring the Goddess with a scope to use a typeface never before seen in Europe or North America.

The intention was to enter the market with a seemingly exotic product, encouraging the consumer to buy into something new and exciting.

The emergence of Canon

The company trademarked the logo in 1935 accompanied by a slight name change to become Canon, the brand we recognise today.

Canon focused on the typeface, striving to make the logo as simplistic and memorable as possible, which is what led to the development of the recognisable bold lettering.

The only noticeable change would be the use of the red logo which perhaps represents the development of technology through colour processes and digital technology and a shoutout to the original processes of developing black-and-white photography in the red glow of a darkroom.

Market leaders in the modern-day camera market

Canon as a brand has held a clear and unchanged identity for over 50 years which has led to them becoming the most recognised brand in the camera industry.

The company’s brand communication has consistently focused on storytelling, innovation, and customer satisfaction. Canon’s advertising campaigns and marketing materials often feature stunning visuals that showcase the capabilities of their products. By associating its brand with exceptional photography and visual storytelling, Canon has successfully established itself as a trusted and innovative industry leader.

According to the latest research, they hold a 47.9% share of the market, which is greater than the combined shares of competitors Sony, Nikon, Fujifilm and Panasonic.

EDGE Creative – Specialists in brand identity

At EDGE we specialise in helping brands create a memorable and effective identity that helps them connect with their audience.

An important part of this involves following the trends and developments from within the world of branding, including how looking at how household brands such as Pepsi, Volkswagen and Nike have used logos, colours, typography and more to enhance their identity over the years.

Our graphic designers have shared their top considerations for when you are considering creating or redesigning a logo, which you can read in our recent blog.

For a limited time, your business can get a free brand audit (worth £750) from the experts at our design agency in Birmingham. Take advantage today and stand out from your competitors.

ABOUT THE AUTHOR

Ryan Luckoo

Head of Design

Our Head of Design, Ryan, is the creative force behind EDGE’s design and eye-catching campaigns, bringing a fresh perspective to every project. With a passion for brand development and natural talent for illustration, he loves pushing creative boundaries to ensure every design stands out.

Read More Blogs from Ryan Luckoo

Become a part of our community and unlock exclusive articles and marketing resources.

Stay up to date with our latest updates.

    By completing this form, you are opting in to receive our EDGE newsletter.

    By clicking the 'Subscribe' button you agree to the Terms & Conditions and Privacy Policy

    Back to Blogs

    Related Blog Posts

    THE IMPORTANCE OF DIGITAL MARKETING: INVESTING IN MARKETING DURING ECONOMIC DOWNTURNS 28 March, 2025 | Other | 5 min read.

    Read Blog

    HOW CAN PR & SEO HELP YOU GROW YOUR BUISNESS? 22 October, 2021 | SEO & CRO | 2 min read.

    Read Blog

    An Important Business Update From EDGE Creative 23 March, 2020 | EDGE News | 1 min read.

    Read Blog

    • Linkedin
    • Instagram
    • Facebook
    • Twitter
    • Pinterest
    • YouTube
    • Tiktok
    • What Three Words

    0121 355 8092
    info@edge-creative.com
    23 Maney Corner, Sutton Coldfield B72 1QL

    Lead Forensics

    Proudly Supporting

    Brum Hospice

    EDGE Creative Ltd. | Registered in England and Wales
    Registered Office: 23 Maney Corner, Sutton Coldfield, England, B72 1QL
    Company No: 05203501 | VAT No: 849288275

    • Modern Slavery Policy
    • Privacy Policy
    • Cookie Policy
    • Terms & Conditions