Essential marketing strategies for over the Christmas period

Last edited 21 March, 2024
Industry Insights
2 min read.

Now that we’re moving close to the Christmas season, it’s essential your business is aware of these strategies to get the most out of December:

The Christmas festivities are almost upon us once again, and with another wave of uncertainty fast approaching, we’re not too sure what to expect this Christmas period. What we do know, however, is that spreading positivity and incorporating Christmas marketing strategies over the next month remains essential.

Using Christmas related strategies creates a positive experience for your visitors whilst also driving customer loyalty and enquires. Not just this, but by creating customer loyalty and brand awareness, you can further unify and strengthen relationships with your existing customer base, whilst also nurturing and encouraging new leads.

Below, we’ve outlined some key Christmas features you may want to incorporate.

Social Media Marketing

Decorating your social media accounts with Christmas-themed skins, templates and graphics can improve audience engagement rates. So why no dress up your logos and header images to add a little festive joy to your online presence?

Finances Online found in their 2020/2021 Social Media Data Analysis that 78% of consumers say they are influenced by the posts of the brands and businesses they follow on social media, with 55% of them buying products they see on social media.

Creating appropriate content will attract those customers and encourage them to purchase your products.

Branded Christmas Cards & E-Cards

Show your employees, clients, and customer appreciation by wishing them a Merry Christmas via a card or e-card.

This is a great way to boost customer recognition, engage with contacts on your database and get back in touch with any lapsed clients or customers.

Adding Christmas Elements to Your Website

Turning your website into a winter wonderland can increase engagement rates on your website, whilst encouraging users to convert into leads, grabbing the visitors attention straight away.

Not just this, but by showcasing your businesses’ individual personality and how you are different you are from the rest, you can also boost your brand’s identity.

See how we did just that for our client H&G Recruitment.

In 2021, 70% of all retail website visits were from smartphones, so ensuring your website is optimised for both mobile and online will boost the time spent on your website and thus the likelihood of enquires.

Christmas Awards

If you’re throwing your own Christmas party to celebrate your employee’s success, hard work and individual achievements throughout the past year, why not give back to your employees through Christmas awards?

Whether it’s rewarding your top performing staff or giving out an award for the best tea maker and office DJ, personalised awards make your employees feel appreciated and valued (whilst also making them laugh!).

There’s a range of benefits that come with offering your employees personalised Christmas awards. This includes:

  • Adding a personal touch
  • Boosting morale & confidence
  • Creating a gift that will last a lifetime
  • Building your employer brand
  • Improving employee engagement

EDGE Creative

Combining all these different approaches to your business will make it stand out against the rest, whilst showing your ever-growing audience that you still care about the little things.

Here at EDGE Creative, we can offer all these services for your businesses and more!

Call us on 0121 355 8092 or email us on to find out more.


Karen O'Donovan

Client Services Director

As Client Services Director, Karen is hugely passionate about delivering top-tier marketing ideas that make an impact. From assisting with the seed of an idea to watching it grow and succeed, Karen is always identifying and seizing opportunities for our clients to add value and achieve more. Simply put – business and marketing is part of Karen’s DNA.

It’s in Karen’s nature to challenge, ask questions and dig deeper into analytics in order to get a true understanding of a clients’ objectives and deliver outstanding results. Karen’s best memories at EDGE are from our many team nights out – even when she was beaten by Kelly at bowling.