Creating the perfect presentation

Last edited 21 March, 2024
Networking & Events, Design
2 min read.


Firstly, a few aspects are essential to keep in mind when planning out your pitch. Putting well-designed content high on the list gives you the opportunity to think about conceptual thinking, presentation, and user experience. Design and content are important for getting your message across in a concise clear way. As part of this process, it’s a good idea to plan out the structure of your content, remember to keep it simple and only summarise key points.

A well-designed presentation is a powerful tool. It can give your presentation personality and can demonstrate a level of creative and conceptual thinking that reflects the way you approach businesses. Attention to design is paramount for any presentation! We would recommend taking a design-led approach, using it as a visual tool to boost your pitch.

If you want to use the presentation as an aid, you don’t want to display too much information. Only highlight the essentials, simplify it to numbers and keywords. When you give your presentation, you want it to be engaging and interactive, so you might consider having a quiz at the end of your presentation and offer a prize if it fits your brand and pitch.

This might be obvious advice, but remember to be prepared, practice your presentation in front of someone, talk it through aloud and think about any questions you might get asked at the end of your pitch.

To accompany the presentation, you might want to think about a hand-out of the presentation with your contact details you could give out after so that your audience can follow-up with you or find out more.

Here are some top design tips

  1. Ensure your presentation reflects your brand, design, and message.
  2. From a design perspective, you could use your main branding colour, to add a touch of personality.
  3. When planning your presentation, consider that your audience doesn’t have much time, so you want to get your message across quickly and effectively, without taking anything away from the purpose of the presentation.
  4. For example, you can accentuate numbers with charts.
  5. Add personality into posts by using icons to reduce and simplify the text.
  6. Icons can work like headings or subheadings. They allow your audience to scan content for the key points.
  7. Use compelling imagery, whether they are stock images or your own. Using bold striking imagery can add personality and establish your brand. The other benefit to using imagery is that it can break up the text.

Top tip of the day: if you’re sending your presentation out, save it as a PDF so that the formatting, fonts, and imagery remain intact.

If you’d like us to plan, design, copywrite and create a presentation talk to one of the team today for more information. Call 0121 355 8092 or email


Karen O'Donovan

Client Services Director

As Client Services Director, Karen is hugely passionate about delivering top-tier marketing ideas that make an impact. From assisting with the seed of an idea to watching it grow and succeed, Karen is always identifying and seizing opportunities for our clients to add value and achieve more. Simply put – business and marketing is part of Karen’s DNA.

It’s in Karen’s nature to challenge, ask questions and dig deeper into analytics in order to get a true understanding of a clients’ objectives and deliver outstanding results. Karen’s best memories at EDGE are from our many team nights out – even when she was beaten by Kelly at bowling.