Search Engine Optimisation: The Process

12 September, 2019
Digital, Industry Insights
1 min read.

In today’s modern age, businesses must have an online presence and get noticed in order to make an impact. SEO (Search Engine Optimisation) is essential to achieving this.

SEO isn’t just about optimising your search engine results, it also optimises websites by making them quicker,  easier to navigate and more user-friendly.

75% of users never scrolling past the first page of results, and 33% of search traffic clicking on the first link alone. Attracting new business and getting ahead of the competition means that getting close to the top of the first page of search engine results is mandatory.

We at EDGE Creative will work with businesses to improve their SEO rankings. We have created an infographic of our eight important steps on how we improve a business’s ranking:

To find out more, email us at or call us on 0121 355 8092.


Joanna Cassin

Social Media Account Manager

Jo first joined the EDGE Creative team as a Digital Marketing Assistant. Several years and hundreds (if not thousands) of bottles of Pepsi Max later, she now makes up part of our office’s “Content Corner” as a Social Media Account Manager, bringing together her social media knowledge combined with her writing skills.

With her impressive level of music knowledge, Jo can regularly name a song and tell you an unnecessary music fact in less than 3 seconds from a song starting. This often takes all the fun out of listening to the radio in the office, but it’s certainly a talent, nonetheless.