Search Engine Optimisation: The Process

Last edited 21 March, 2024
1 min read.

In today’s modern age, businesses must have an online presence and get noticed in order to make an impact. SEO (Search Engine Optimisation) is essential to achieving this.

SEO isn’t just about optimising your search engine results, it also optimises websites by making them quicker,  easier to navigate and more user-friendly.

75% of users never scrolling past the first page of results, and 33% of search traffic clicking on the first link alone. Attracting new business and getting ahead of the competition means that getting close to the top of the first page of search engine results is mandatory.

What is SEO? Read our in-depth blog to learn more about the topic.

We at EDGE Creative will work with businesses to improve their SEO rankings. We have created an infographic of our eight important steps on how we improve a business’s ranking:

To find out more, email us at or call us on 0121 355 8092.


Lydia Campbell

Digital Media Strategist

Lydia is involved in managing and monitoring clients’ SEO and advertising efforts, squeezing every last bit of success out of each campaign. Lydia takes no prisoners when it comes to PPC. After joining the team as a digital marketing apprentice, Lydia developed a keen eye for analytics and a passion for achieving results. Lydia’s loves watching projects grow from start to finish, and seeing tangible results from the campaigns she watches over so diligently.