Why Your Business Should Be On TikTok

Last edited 21 March, 2024
Social Media
3 min read.

In this post, we’ll cover the following:

If you’ve not heard of Tiktok, I’m not too sure where you’ve been! It’s the new(ish) video content creation platform taking the world by storm. Whether you’re a total newbie or an avid user, we are about to give you the low down on the latest social media app that has more than 1 billion monthly active users!

With figures like that there’s no question why so many businesses are joining the fastest growing social media platform to promote their brand. Ever wondered how it works and how you can see a profitable return? Here’s the low down on TikTok.

What is TikTok?

So where do we begin? We’ll give you a quick background overview.

Chinese company ByteDance launched TikTok back in 2016, but it wasn’t until 2018 that it made it’s way west and hit Europe and the US – as ByteDance bought the popular lip-syncing video app Musical.ly and combined the two to create TikTok in 2017.

Since then, the app has developed and grown to an enormous scale, with some arguing (mostly the younger generations) that it’s the biggest social media platform on the planet! Being a short-form video content-only app, you can post videos from 15 seconds to 10 minutes all whilst adding transitions, effects, stickers, filters, and augmented reality to your videos.

How does it work?

As the algorithm of the app essentially goes off engagement and interactions, the way to grow on the platform is by posting entertaining or educational/informative posts. From each interaction, whether that’s a like, comment or share, the TikTok algorithm will push your content to a wider audience.

Sound easy? It does until you remember you’re competing with the millions of other TikTok’s posted daily. But if you’re staying active, posting eye-catching, relevant, entertaining videos and jumping on the latest trends, you are already on the way to TikTok stardom!

Due to its rapid growth, many creators and businesses alike have joined the platform and because of its unique algorithm, lots of smaller companies have been able to grow a large following faster than on any other social media platform. This in turn can see an increase in sales and conversions for your brand or business.

Why should your business be on TikTok?

With 62% of Tiktok users being aged 16-29, it’s a great way to get your name out to the next generation of entrepreneurs, buyers, young professionals, employees or customers and clients.

Tiktok also has the highest engagement rate of any other social media platform. Both nano to mega-influencers are able to go viral and promote products regardless of the size of the account, which makes influencer marketing on Tiktok sometimes a lot more effective as the creators’ following size doesn’t necessarily matter.

Giving your brand a face or multiple faces makes your business more personable, which will invite people to learn more about it, from showcasing behind-the-scenes footage to teasing new releases or posting entertaining videos relevant to your business. By getting involved in the latest TikTok trends, your business’ posts will reach more people and places from all over the world.

What to expect from 2022

It is predicted that TikTok will continue to rise throughout 2022, mirroring the 50% increase in growth each year since 2020.

Not only that but according to Hootsuite, consumer spending on the platform increased by 71% in 2021 and is expected to grow again in 2022.

Taking into consideration this continuous growth, more businesses are transitioning their focus to TikTok as it is a platform where the possibilities of “going viral” are higher than any other social media channel. This substantially increases the chances of a business obtaining organic brand awareness without spending too much from the marketing budget. In addition, 73% of users reported that they feel more connected with brands that use the platform and 63% feel influenced to make a purchase even if they were not planning to.

How should a business approach TikTok?

Following trends on TikTok but giving it a twist it’s what makes a video go viral. From fashion to accounting, there are many ways you can apply the trends to your business.

Bear it in mind: Trends on TikTok come and go, sometimes within a week or even less. It’s therefore essential you stay ahead of the curve – creating content in real time and jumping on trends to maximise brand reach.

EDGE Creative

If you’re new to TikTok or any other social media platform, the idea of jumping in front of a camera to promote your business can seem daunting. To make it less scary, EDGE Creative can offer the support and guidance you might need to help you grow on these platforms and ease your mind.

Whether it’s helping you come up with the ideas, devising an effective strategy that will help your business grow or filming, editing, and uploading the content – EDGE will be side to side with you to ensure you thrive with the best content. 

Call us on 0121 355 8092 today.