YouTube’s Role In Marketing

Last edited 21 March, 2024
Social Media
1 min read.

This year there’s been great success for the video-sharing site, YouTube; having celebrated its 10th year of operation in February this year.

Currently, YouTube has more than 1 billion users with 300 hours of video content uploaded every minute! With the number of hours of content consumed increasing by 50% every year & half of these views being on mobile devices, now couldn’t be a better time to start using YouTube for your business.

By posting video content, you can get across your brand message far faster if you were to simply post a blog of your website. Videos are far more engaging and serve as the perfect tools for marketing. It’s much easier to demonstrate your services and products through visual media, with videos giving you the freedom and creativity to personally reach out to your audience.

If you’ve got budget to put towards it, you can advertise your content either via adverts that appear in YouTube searches, suggested videos or even an advert to appear before or during videos. Here you can take advantage of keywords that relate to your business so when people search on the site, you’re content will appear as a suggested video if it’s relevant, potentially driving more people to your YouTube channel.

At EDGE, we’re always looking for innovative ways to get your business noticed; using a variety of avenues to increase business and boost sales. YouTube is just one path we can take with a variety of other social media platforms available.

Offering bespoke solutions to fulfil your business’ needs, see how our services can aid your endeavours.

EDGE team member



EDGE routinely feature guest blogs written by key industry professionals covering a wide variety of topics. Their insight is crucial to our development as a marketing agency and helps us learn about and adapt to new industries, ideals, and business practices. The partnership we have with our guest authors helps us both grow side-by-side and brings a fresh perspective on topics both old and new.