Social Media & SEO

Cargo Express

Overview:

Cargo Express has provided secure and competitive transport and logistic solutions across the UK and Europe since 1985. Based strategically in several distribution hubs in Birmingham and Telford, Cargo Express delivers to over 2000 destinations in a week, travelling on average 7.5 million miles a year. From vans to trailers, Cargo Express’ bespoke vehicles are tailored for individual routes and clients, offering a quick, secure, and valuable service to all delivery needs.

 

The Challenge:

In February 2021, Cargo Express was looking for a marketing agency in Birmingham to help improve their website’s look and feel, as well as market their business digitally through SEO and social media. This led Cargo Express to revisit a previous proposal from us with integrated marketing solutions that would help them improve the brand’s digital positioning and meet their digital goals.

With this challenge in our hands, our development and design team began to reimagine Cargo Express’ website possibilities to deliver a smoother and quicker user journey, in addition to bringing a new consistency to their branding.

 

The Result:

The team created a bespoke website for Cargo Express, with a new and improved user journey plus fresh imagery from the photoshoot we held of their fleet. Moreover, our content and SEO team worked together to rewrite the website’s content to improve SEO results and increase organic traffic.

Alongside our SEO work, we took over their social platforms in September 2021. Since we’ve been managing their social accounts, Cargo Express’ following has increased by 8.7% on Facebook and 83.6% on LinkedIn.

Our work for Cargo Express has tapped into more areas than just web design, SEO strategies, and social media marketing – we’ve also supported them with digital stationery, digital PR, e-mail marketing, and branding merchandise.

We’re incredibly proud of the work done so far for Cargo Express, and we’re looking forward to continuing to support their business with our digital services and keep enhancing their website and social media presence. A special shout out to our designers James, Ryan and Andrew for the amazing results on the website, and to our SEO expert Lydia for the continuous SEO work!

 

Joe O’Reilly, Operations Director at Cargo Express commented:

“EDGE have been fantastic in developing our new website, they have communicated and reacted to every requirement and always provide a superb service. Kelly has been great as an Account Manager – she is easy to talk to and really tries to understand my requirements and needs at each stage. I look forward to continuing to use EDGE for future projects.”

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