Brand Development

The Forest Hotel

Overview:

‘Into the forest we go, to lose our mind and find our soul.’

The Forest Hotel is a privately owned boutique hotel, restaurant and bar located in the heart of Dorridge, Solihull. Founded in 1852, this independent hotel gives each of their customer and unforgettable experience with every stay.

The Challenge:

We have worked with The Forest Hotel for some time now, whom since coming under new management after 30 years, required a new brand direction that aligned with their vision and exciting renovation plans.

Our strategic and creative team worked closely alongside the new owners to implement a fresh new look and feel, which still needed to resonate with its heritage and long-standing community. We also need to promote the new resident restaurant offering by The Butchers Social.

The Result:

Our strategic team of designers used their expertise to create a cohesive brand that would be displayed consistently throughout all brand assets and marketing materials, both online and offline and further more into the interiors of the new refurbishment. This included a warm welcoming colour palette that included a range of greens, burnt orange, earthy browns and copper. These cosy tones collectively bring together the ‘Forest’ theme of the hotel, full of adventure and a state of enchantment.

After the new branding was launched, we continued to grow the brand through their customer service channels and employee communications. Our work included dual branded uniforms, menus, POS, email marketing, website, video, signage, interior design, brand management, and presentations.

If you would like to take a look at some of our work first hand then their website is readily available for you to look at over on The Forest Hotel. Or get yourself booked in for a stay and don’t forgot to try their famous Chicken Wings, you’ll be glad you did!

Mike Bullard, Chef Director at the Forest Hotel said:

“It has been great to work with EDGE Creative over the last 8 months on our new rebrand and look of The Forest Hotel. The new logos and style is exactly what we were looking for. We have also transitioned our old website in to a great new multifunctional site that really shows off a great location and attention to detail.”

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