UNIVERSITY COLLEGE BIRMINGHAM

UCB booklet design

Team Members Involved on this Project

Kelly
Karen
Sean
Ryan
Sophie

Summary

University College Birmingham, is a higher education centre providing apprenticeships and A-levels alongside undergraduate and postgraduate degree courses. The university college is comprised of four schools, each delivering courses to students of all levels, with world-class facilities.

EDGE Creative and University College Birmingham have had an ongoing partnership for more than eight years. Due to this longstanding relationship, as well as the effectiveness of our past work with the university and thorough knowledge of their existing brand, we were successful in our pitch to create a brand for their new sixth for centre.

The Task

University College Birmingham were looking for a creative agency to deliver a new brand for their purpose-built sixth form centre opening in September 2024. The multi-million-pound development, located in Birmingham city centre, will offer a range of A-level and vocational courses utilising university facilities including hi-tech labs and simulation health wards.

The idea behind this new facility is to provide college-age students with an academic route into University College Birmingham, giving them the opportunity to “prepare for university at university” – a theme that is central to the brand and marketing materials used for this project. Therefore, it was key for us to show that the new sixth form centre is a part of the wider University College Birmingham brand, but also that it had its own unique benefits and audience.

In completing this branding project, we also designed their prospectus and social graphics for the new facility, ensuring that the brand remained consistent throughout all marketing channels.

UCB Sixth Form Logo design
UCB Sixth Form designed booklet in print
UCB sixth form banner design
Poster and booklet design and branding for UCB

The Results

Since we already had an established relationship with the university, we were familiar with their existing branding choices and made sure that any new materials followed a similar theme.

The first stage of this project was to work closely with the University College Birmingham team to develop a range of design concepts that fit what they were looking for, and then support them with narrowing their choice down to one concept. We then took the time to perfect the chosen design concept and produce the materials needed using that design philosophy.

We achieved consistency with the wider university brand by utilising the existing brand colours and imagery, but combined it with fresh copy targeted at academics, utilising the “prepare for university at university” slogan.

We produced the final designs for a 40-page prospectus covering the courses, facilities, and more offered by the sixth form centre. We also provided the designs for several social media graphics that were used as part of a comprehensive social campaign announcing the development.

We are truly thrilled with the brand concepts EDGE has developed for us. EDGE have been very easy to work with, very flexible and accommodating, which is an essential quality in an agency when you’re working on a new project.

Their creative flair and deep understanding of our brand, requirements and aims has led to the creation of something we’re excited to showcase.

Alma Aganovic Marketing and Admissions Director at University College Birmingham

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