Creative

Animation and video

In a digital world dominated by content, animation and video is king when it comes to standing out from the crowd and getting your message across. Whether it’s across social media, your website or within your blog posts, video and animation is a powerful form of content that can express so much more about your business and your message.

HOW CAN MY BUSINESS USE ANIMATION & VIDEO?

Animated videos can tell the story of your product, service or business by illustrating key points in a creative and engaging way. Your business can use animation all across your digital marketing efforts, whether it’s to introduce a product, tell the story of your business, shout about a big announcement, showcase your expertise or even demonstrate a “how-to” guide to something you offer, you can get your point across in just a few minutes.

WHY SHOULD MY BUSINESS USE ANIMATION & VIDEO?

Want your content to be engaging? Use video. People are more likely to choose watching a video over reading a chunk of text. Videos also tend to be more shareable, with users able to distribute it across their social media profiles or share with friends and colleagues. Video provides an alternative perspective to your content – it gives your marketing a more “personal” and interactive feel, as opposed to static images and the written word.

With animation and video, you can bring your ideas to life in more ways than one – whether that’s through quirky animations that fit your brand, explainer videos to showcase your expertise or professional office shots that express your knowledge and experience, you can use video to your advantage across your entire digital presence.

HOW DO EDGE APPROACH ANIMATION & VIDEO?

We’ve been working with brands to develop a huge variety of animated and video content for years now, meaning we’ve got the expertise in house to design and direct creative pieces that will bring your brand vision to life.

Our steps to approaching Animation & Video

  • 01

    STEP 1: SHARING IDEAS

    We’ll start the process by meeting with you to discuss our ideas and allow you the opportunity to express your vision. Tell us whether you have anything in mind, any ideas you’d like our help with, and what the message of the video needs to be. Even if you’re not sure what you’d like to express, leave it to us to come up with the creative ideas.

  • 02

    STEP 2: THE SCRIPT

    With all videos, whether animated or live-action, a script is needed so the message of the video can be clearly explained. Our in-house copywriters will work with the animation and design team, as well as yourselves, to come up with an engaging script for the video. You’ll also get a copy of this to review, meaning we’ll be working with you every step of the way.

  • 03

    STEP 3: THE STORYBOARD

    Once the script is agreed, we’ll go ahead and storyboard how the video will play out. This involves coming up with how the video will look from minute to minute, with details to show you exactly what we’re planning to create. At this point you’ll also be able to provide feedback on whether you’d like anything added in or taking out.

  • 04

    STEP 4: LIGHTS, CAMERA, ACTION!

    Once the storyboard is agreed, we’ll get to work on creating the video or animation itself. Animations will be worked on by our team, and we’ll give you step-by-step updates on our progress. If we’re creating a video, we’ll head off to the set to direct the shots and execute the agreed storyboard effectively.

  • 05

    STEP 5: EDITING

    After recording the video, we’ll take the time to edit the footage to add that extra impact to your message. This means we’ll add transitions, animations, music and more to express your brand and the style you’re going for.

  • 06

    STEP 6: PROMOTE IT!

    You’ll get to view the finished product, and once you’re happy with it, we can help you further in promoting it. Whether you need a social media campaign creating, adverts, blogs or if you’d like it to feature on your website, we can provide you with a strategy to get the video or animation out there to potential clients or customers.

  • Start your project