DIGITAL PR AGENCY
BOOST YOUR BRAND
WITH PR
Effective PR strategies are essential for building your brand’s visibility and credibility. Our digital PR agency uses a data-driven approach to enhance media coverage, improve brand awareness, and connect you with the right audiences through tailored outreach efforts.
Our PR Agency
Struggling to gain media attention? The PR landscape has shifted dramatically over the past decade, with traditional publications no longer in control. Today, our media is consumed through podcasts, social media, and countless digital platforms.
But that doesn’t mean traditional publications have no value – it’s about ensuring your business is featured in the right places, reaching the right audiences for long-term success. Our Birmingham-based PR team specialises in creating and executing successful media outreach campaigns that drive awareness, build trust, and elevate your business’s reputation, with the perfect mix across all channels.
What’s Included In Our
PR & Media Outreach Services
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Strategy & Planning
Our PR agency works closely with you to understand your business goals and target audience, then develops a comprehensive media outreach plan. This includes defining key messages, identifying media targets, and crafting a roadmap for ongoing media engagement.
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Media Outreach & Relationship Building
We’ll create a strategic media list to maximise exposure, including industry-specific, local, regional, national, and business publications. Leveraging and building relationships with key media contacts, we’ll secure impactful coverage and ensure consistent, positive brand mentions.
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Content Creation
As a content marketing agency, we excel at creating press materials, articles, blogs, and other forms of content that grabs attention and communicates your brand’s message.
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Crisis Management
After conducting a thorough assessment to understand the root cause and scope out the issue, our PR agency will engage all key stakeholders, providing transparent updates and solutions to mitigate further damage, while implementing a recovery plan focused on rebuilding trust, addressing systemic weaknesses and ensuring long-term stability.
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Membership & Association Management
Your membership in industry associations can be a powerful tool for growth, and our PR agency will ensure you leverage it. Whether you’re already a member or exploring membership options, we’ll identify key opportunities to boost your visibility, from securing speaking engagements to getting featured in association media.
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Social Media & Influencer Outreach
Our PR team connects you with influencers and thought leaders, fostering authentic relationships that drive engagement and enhance brand credibility. With so many consumers active on social platforms, influencer PR is an effective way to boost brand awareness and create organic buzz around your product or service.
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Reporting & Analytics
As a data-driven PR agency, we track the performance of your media outreach campaigns. Our detailed reports help you understand the impact of your efforts, from media coverage to social shares, ensuring you get measurable results.
The Benefits of Working With a PR Agency?
Many businesses may not think about working with a PR agency until there’s a need to rebuild trust, but partnering with a digital PR agency can help enhance your business reach in meaningful ways. A digital-first approach ensures that PR efforts are not only relevant but also measurable, integrating seamlessly with your broader marketing strategy.
It also helps increase media coverage and visibility across key platforms, while fostering stronger relationships with industry influencers and journalists. Additionally, it can improve your brand’s reputation and authority, with scalable strategies that evolve as your business grows. The expertise of a PR agency also saves time on media outreach, letting you focus more on your core business operations while still benefiting from effective PR.
Public Relations
Case Studies
See how our PR agency has helped businesses boost their brand presence, enhance media coverage, and drive impactful results. Explore our success stories.
Bravo Benefits are an employee benefits provider, passionate about providing business support to help employers engage, reward, and protect their employees.
Vennersys are a national provider of integrated visitor management software and has been providing innovative ticketing, retail, and visitor management solutions to visitor attractions for more than 30 years.
Forecast Finance, bridging, development, and commercial finance experts, partnered with us to establish a strong brand, web and social media presence.
FAQS About Public Relations
Got questions about PR, media outreach, or working with a PR agency? We’re here to help!
What is a PR agency?
A PR (Public Relations) agency is a professional firm that helps businesses manage their reputation and communication with the public. PR agencies develop strategies to promote positive perceptions, manage media relations, and handle crisis situations.
They also work to increase brand visibility, improve relationships with key stakeholders, and create content to engage target audiences across various platforms, including traditional media, social media, and digital channels.
How long does it take to see results from a PR agency?
PR efforts typically take 3-6 months to show tangible results, but most businesses begin to notice increased media coverage and brand recognition much sooner, especially with consistent outreach and content strategy.
Why should I hire a PR agency?
Hiring a PR agency like ours ensures that you have the expertise, media connections, and strategy to reach your target audience effectively, boost your brand reputation, and generate coverage across top media outlets.
How do you measure PR success?
We measure PR success through a combination of media coverage, website traffic, social media engagement, and audience sentiment. Our detailed analytics help refine strategies and ensure your PR goals are met.
Testimonials
What do our clients say?
- Steven Holden Tax Director – Edwards Accountants We have been very impressed with the improvements and progress with our web-site. This has been alongside handling other elements of our branding as we seek to align the various services that our business offers to ensure that we have a consistent message.
- Stacy Woodall Commercial Manager – Simpex Express Ltd Simpex have really enjoyed working with EDGE, we found everyone that was involved in our project to be professional and extremely likeable which was well needed when being filmed for a promotional video.
- Glenn Clarke Principal – Glenn Clarke Financial Planning Exceptionally talented team that produce original and innovative content. Would highly recommend to anyone looking to increase their brand awareness or develop a creative marketing presence.
Public Relations
Blogs
Want to learn more about PR strategies, media outreach trends, and best practices? Check out our blog for expert tips and insights. Happy reading!
When it comes to marketing your business, PR and SEO campaigns are powerful stand-alone tools. Both can help build high-quality brand awareness and increased visibility.
Guest blogging is a great way to demonstrate your expertise to new and existing audiences and is a popular strategy within content marketing.
Digital marketing agencies are there to help you with a clear strategy of how to grow the influence and reach of your brand.
REQUEST A PR AUDIT
Curious about how we can enhance your media outreach strategy? The first step to getting started is to request a PR audit to evaluate your current efforts.
Media Presence review
We’ll analyse your current media visibility and suggest improvements for greater impact.
Media Outreach Strategy
Assess the effectiveness of your outreach and provide actionable recommendations for improvement.
Press kit evaluation
Review your press materials, ensuring they resonate with journalists and highlight your business effectively.