Vennersys Marketing Retainer
ACCELERATING GROWTH FOR A
VISITOR ATTRACTION SOFTWARE PROVIDER
Structured, insight-led marketing designed to generate opportunities, increase sales, and support growth for a specialist SaaS platform.
OVERVIEW
Vennersys delivers VenposCloud, a comprehensive ticketing system and POS solution used by visitor attractions across the UK and Ireland, including museums, heritage sites, farm parks, zoos, and cultural venues.
The relationship began with a website project and naturally evolved into an ongoing marketing programme shaped around industry insight, product promotion, and commercial objectives.
THE OBJECTIVES
DELIVERED THROUGH…
ONGOING MARKETING ACTIVITY
The ongoing partnership with Vennersys combines a coordinated mix of marketing activity, designed to generate opportunities, strengthen engagement, and support continued commercial growth.
Core services include:
This activity is further strengthened through CRM segmentation, behavioural targeting, and lead capture reporting, alongside PR and thought leadership initiatives.
Support is also provided to maximise Vennersys’ presence at key industry events, including ASVA, NFAN, BIAZA, the Land Leisure & Tourism Show and the Museum & Heritage Show. This helps to ensure consistent messaging, increase visibility and create opportunities to engage with their target audience across campaigns.
VENPOS INSIGHTS LAUNCH
The launch of the VENPOS Insights dashboard required a structured, multi-channel campaign to introduce a new reporting capability to the visitor attraction market and ensure clear understanding of its value within day-to-day operations.
The campaign was designed to position VENPOS Insights as a practical decision-making tool for attractions, supporting clearer communication around performance, reporting, and operational visibility.
Activity included brochures, fact sheets, website content, demo materials, animation, social media activity, and targeted email sequences.
This was supported by pricing guides and sales enablement assets, helping ensure consistency across marketing and sales touchpoints and providing a clear, joined-up journey from awareness through to demonstration and conversion.
NORTHERN IRELAND GROWTH CAMPAIGN
To support expansion into Northern Ireland, a targeted campaign was developed using CRM segmentation and sector-specific messaging tailored to different types of visitor attractions.
Analysis of customer usage data highlighted opportunities to improve awareness and adoption of underutilised features, including Gift Aid, Power BI, Vennersys account management offering, and advanced reporting functionality.
This insight informed a series of targeted communications designed to demonstrate additional value to existing and prospective customers across farms, councils, heritage sites, and wider attraction types.
Lead capture reporting was used to provide clearer visibility of engagement across key accounts, enabling the business development team to prioritise outreach and identify new commercial opportunities more effectively through insights into various touchpoints including demo clicks, engagement and campaign results.
“Working with EDGE Creative feels like they are an extension of our own team. They support our marketing and help keep everything aligned and moving in the right direction.
Karen, our Account Director, understands our goals and shapes the overall approach, while Laura, our Account Manager, keeps the day-to-day running smoothly and is always quick to help when needed. They’re consistent, dependable, and a team we genuinely enjoy working with.”
Stuart Ward | Business Development Manager
Vennersys
Where we add value
Marketing decisions that make a difference
Every business faces different challenges. We focus on the opportunities, priorities, and decisions that can create meaningful commercial impact.
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