EMAIL MARKETING AGENCY
SUPERCHARGE
GROWTH
With a projected 4.73 billion global email users by the end of 2026 (Indectron), if you’re not yet utilising email marketing in line with best practices, you’re missing out. Our email marketing agency, based in Birmingham, can boost outreach, generate leads, and nurture prospects into loyal customers.
Our Experienced Email Marketing Agency
Not getting the results you envisioned from your email marketing? Or are you sitting there with a platform full of subscribers waiting to hear from you?
Whatever the problem, fear no more. As a leading email marketing agency with a strong focus on B2B email marketing, we’ll help you turn untapped potential into measurable success.
As both a creative and digital agency, we’ll ensure you get the best of both words, utilising various strategies to capture your target audience’s attention while also designing and building visually appealing emails that are optimised for all device types.
What’s Included In Our
Email Marketing Services?
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Strategy Development
After defining your goals in terms of what you want to achieve, your target audience will be identified, and customer personas utilised to segment your audience based on demographics, behaviours, and preferences. A content plan will also be outlined for the types of emails you’ll send – whether that’s newsletters, promotional offers, welcome emails, or purchase follow-ups.
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List Building & Segmentation
If necessary, our email marketing agency will review the forms on your website, social media, and other digital channels to ensure you’re asking your audience for the correct, relevant information to allow for better segmentation. We’ll also look at your existing data to group contacts by any necessary factors, meaning you’ll be able to send better targeted emails.
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Email Copywriting
Our content marketing agency will create email copy that’s expertly optimised to engage your audience and drive results. With a focus on compelling messaging and strategic calls-to-action, we ensure your emails make an impact every time.
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Email Design
We’re renowned for designing polished, high-converting email templates that captivate and engage your audience. As a design agency, our in-house team can create emails in line with best practices, encouraging your target audience to convert into leads.
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Email Development
Our team delivers fully responsive templates that perform flawlessly across all devices. We ensure your emails look great and function seamlessly, providing an optimal experience for every subscriber.
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A/B Testing
A well-executed email campaign enhances your brand’s visibility and increases lead generation. That’s why we employ A/B testing, allowing for the consistent optimisation of your campaigns.
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Funnels & Automation
Our email marketing agency specialises in building automated funnels that nurture leads and drive conversions at every stage of the customer journey. Tailored automation strategies that sell for you?
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Analytics & Reporting
We’ll also provide you with comprehensive and transparent email marketing reports that analyse statistics such as open rates, click-through rates, and conversions. As part of our lead generation efforts, these will include detailed information on who has clicked on what, allowing for appropriate sales follow-ups.
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Email Support
Want us to focus on just one area of your email marketing? Whether it’s just template design and build, copy creation, or data segmentation – we can adjust our offering to suit you.
The Benefits of Email Marketing
In an increasingly digital age, every click matters. And email marketing isn’t just a nice-to-have. It’s a direct line to your target audience, cutting through the noise of social media and landing right in their inbox. The best part? It’s one of the most cost-effective ways to drive real conversions.
With email marketing, you can also set up the magic of automation, meaning your campaigns will run while you’re focusing on other things. So, whether it’s welcoming new subscribers, nurturing leads, or re-engaging dormant customers – email marketing creates a powerful tool that’s measurable too.
Email Marketing
Case Studies
The case studies below showcase how our email marketing agency has revolutionised brands just like yours, driving customer retention rates and engagement levels across the board.
Vennersys are a national provider of integrated visitor management software and has been providing innovative ticketing, retail, and visitor management solutions to visitor attractions for more than 30 years.
Forecast Finance, bridging, development, and commercial finance experts, partnered with us to establish a strong brand, web and social media presence.
Phoenix Consortia are building services umbrella company specialising in roofing and cladding. Based out of Aldridge in the West Midlands they serve clients nationwide, working with lots of blue-chip companies. The Consortia is made up of 5 divisions, Howard Evans Roofing & Cladding, SPV Special Projects, Ivor Parnham Building Services, SPV Energy Management and a dedicated training arm.
FAQS About Email Marketing
Have questions for our email marketing agency? We’re here to help!
What is your approach to data privacy and compliance?
Our email marketing agency takes data privacy seriously. We adhere to the UK’s Data Protection Act 2018 and the General Data Protection Regulation (GDPR), ensuring the security and confidentiality of your data.
We implement robust security measures to protect your data from unauthorised access, disclosure, or alteration. Additionally, we provide clear and transparent information about how we collect, use, and store your data. Your privacy is our priority.
How do you approach A/B testing?
We take a data-driven approach to A/B testing to optimise our email campaigns. We test different elements, such as subject lines, email content, CTAs, and send times, to identify the most effective variations. By analysing the results, we can make data-driven decisions to improve future campaigns.
We believe that continuous testing and optimisation are key to achieving the best possible results for our clients.
How do you measure the success of an email marketing campaign?
We track key performance indicators (KPIs) such as email open rates, bounce rates, click-through rates (CTR), and conversions generated, and we monitor the revenue generated as a result of the email campaign.
We also provide detailed reports that include campaign performance summaries, A/B testing findings, and our recommendations for the next campaign.
Why should I hire an email marketing agency?
Hiring an email marketing agency ensures your brand benefits from experienced marketers who know how to implement the latest marketing trends. We have a vast wealth of email marketing knowledge and help businesses like yours achieve better results, allowing you to focus on what you do best.
What’s the difference between HTML and plain text emails?
HTML emails allow for rich formatting, images, and links, making them visually appealing and interactive. Plain-text emails, on the other hand, are simple text without any design elements. HTML emails tend to perform better but should be balanced with proper testing for compatibility.
What are the best email marketing platforms?
The best email marketing platform depends on what you’re trying to get out of it. There is a range of options, including Mailchimp, Campaign Monitor, Klaviyo, Zoho (to name a few), and our email marketing agency can work with all of them.
Consider factors like your CRM system, business needs, and campaign goals, and if you’re not sure, we’ll help you select the right one to maximise your email marketing success.
Testimonials
What do our clients say?
- Glenn Clarke Principal – Glen Clarke Financial Planning Exceptionally talented team that produce original and innovative content. Would highly recommend to anyone looking to increase their brand awareness or develop a creative marketing presence.
- Dave Pinnington Co-Founding Director – Forecast Finance Fantastic company! Having worked with a number of marketing companies in the past, none of them can match the passion, drive, creativity and individuality that EDGE demonstrates consistently on our projects.
- Kate Whatley Director – Phoenix Consortia EDGE Creative are like an extension of our business, supporting us on all our marketing and event requirements. The quality of work, the knowledge and the service from the team is just first class. Thanks for looking after us Team EDGE.
Content Marketing
Blogs
Stay informed with our blogs that delve into the latest email marketing strategies and best practices.
Stay ahead in 2025 with our best practice guide to email marketing, adapting strategies to the latest trends shaping the industry.
In this modern age, marketing is undergoing some major changes. The idea of ‘pull’ and ‘push’ marketing, where businesses either
Digital marketing agencies are there to help you with a clear strategy of how to grow the influence and reach of your brand.
REQUEST An
email marketing review
Is your email marketing reaching its full potential? The first step to getting started is discovering the strengths and weaknesses of your current email marketing approach. We’ll look at your strengths and weaknesses, and help you identify opportunities to enhance your strategy and achieve better results.
Don’t utilise email marketing? Don’t worry. We’ll consider the below with all email strategies, so let’s get started.
CONTENT quality REVIEW
Assess email design, copy effectiveness, and CTAs to ensure maximum impact.
Deliverability ANALYSIS
Examine inbox placement, spam rates, and sender reputation.
Automation & Workflow
Review your automated email sequences to optimise efficiency and personalisation.