PPC & GOOGLE ADS AGENCY
GET INSTANT RESULTS
WITH PPC ADVERTISING
Did you know 65% of users click on ads when looking to buy online? (WordStream). Appear at the top of search results instantly. Our PPC and Google Ads agency delivers high-performance campaigns that drive traffic, increase conversions, and maximise ROI.
Our PPC & Google Ads Agency
Not seeing the results you’d expect from your Google Ads? We understand the frustration.
If you’re spending money on ads but not seeing the return you hoped for, you’re not alone – and you’re in the right place. Our Birmingham-based PPC agency specialises in crafting and managing Google Ads campaigns that drive targeted traffic and deliver measurable results.
Whether it’s search ads, display campaigns, or retargeting, our data-driven approach ensures every penny of your ad spend is used effectively.
What’s Included In Our
Google Ads Management
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Campaign and Strategy Planning
We start by understanding your goals, audience, and competition. From there, we develop a tailored PPC strategy designed to maximise conversions, whether that means driving leads, sales, or website traffic.
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Keyword Research
Our Google Ads agency will identify the high-intent keywords your audience is searching for. By focusing on terms that lead to conversions, we ensure your ads appear in front of the right people at the right time.
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Ad Creation
From compelling ad copy to eye-catching visuals and engaging videos, we design ads that capture attention and drive clicks. Our PPC agency focuses on crafting messages that resonate with your audience and align with your brand’s voice.
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Ad Assets
We’ll enhance your ads with powerful ad assets —such as sitelinks, callouts, and call extensions—boosting visibility and delivering even more value to your audience. These features not only increase engagement but also improve the overall performance of your campaigns, driving better results and higher ROI.
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Targeting and Audience Segmentation
We use advanced targeting options to reach your ideal audience. Whether it’s demographic, geographic, interest-based, or remarketing, we ensure your campaigns are laser-focused for maximum impact.
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Bid Management and Budget Optimisation
Using smart bidding strategies and constant performance monitoring, we optimise your ad spend to ensure you’re getting the best possible return on investment. By continually adjusting for performance trends and market shifts, our PPC agency maximises your ad effectiveness and help you stay ahead of the competition.
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Landing Page Optimisation
Driving traffic is only part of the equation. As experts in conversion rate optimisation, we’ll ensure your landing pages are designed to convert visitors into customers. This means clear calls-to-action, fast load times, and engaging content.
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Retargeting Campaigns
Stay top-of-mind with potential customers by re-engaging them through retargeting campaigns. We create personalised ads to encourage users to return and complete their purchase or enquiry.
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Performance Monitoring and Reporting
We track and analyse your campaigns’ performance, providing you with regular reports on key metrics like click-through rates, cost per click, and conversion rates. Our data-driven insights allow us to refine your strategy for even better results.
What Are the Benefits of Pay Per Click Advertising?
PPC advertising delivers instant visibility and measurable, data-driven results – and that’s why we’re such big fans. As one of Birmingham’s top PPC and Google Ads agencies, we partner with businesses like yours to drive faster growth and hit your sales targets.
Why PPC? First, it gives you immediate results. Think of Google Ads as a switch – invest the right way, optimise for maximum impact, and watch your ROI grow. The outcome? Increased website traffic, more qualified leads, higher sales conversions, and improved brand visibility.
A lot of social media platforms now offer PPC as an advertising model, so if you’d like to find out more about advertising across LinkedIn, X, Meta, or beyond – our social media agency can help.
PPC
Case Studies
See the impact of our expertise. The case studies below showcase how our PPC and Google Ads agency in Birmingham has helped businesses achieve their goals and drive ROI.
Sutton Tutorials are a specialised provider of private tuition to help students in Sutton Coldfield prepare for grammar school entrance exams.
Through strategic social campaigns, we drove job seekers to H&G Recruitment’s website, where an improved UX and targeted Google Ads maximised applications.
Through social media design and social media advertising, EDGE Creative supported Rios Blinds, a made-to-measure blinds company in Birmingham
FAQS About PPC & Google Ads
Have questions about PPC or our Google Ads agency? We’ve got answers!
What is a PPC agency?
PPC (Pay-Per-Click) advertising allows businesses like yours to display ads on platforms like Google and only pay when someone clicks on the ad. It’s a powerful way to drive traffic, generate leads, and boost sales.
A PPC agency is a company (like ours) that will ensure your campaigns are expertly and effectively managed. Although it’s relatively easy to set up adverts, ensuring they’re high performing with an optimised budget is how the magic happens.
How long does it take to see results from PPC?
PPC campaigns deliver results quickly. Ads can start appearing almost immediately, and you may see traffic, leads, or sales within days. However, optimisation over time will improve performance further.
How much does PPC advertising cost?
The cost of PPC advertising in the UK can vary, with Google Ads averaging £1–£2 per click for many industries. However, highly competitive sectors like law or insurance can see much higher costs, often exceeding £10 per click.
How effective is PPC advertising?
PPC advertising is highly effective for driving targeted traffic and generating leads quickly. Its success depends on factors such as keyword choice, targeting, and ongoing campaign optimisation.
Are Google Ads worth it?
Google Ads can be worth it if managed well, offering quick results and highly targeted traffic. However, it can be expensive, so it’s crucial to monitor ROI closely.
Testimonials
What do our clients say?
- Richard Thorsby Owner – Sutton Tutorials EDGE understand the world of paid advertising better than anyone else I have worked with before and as a small business, this element of hand holding and being guided effectively has been key. We look forward to continuing working with the team at EDGE in the future. I can not recommend them highly enough.
- Charlotte Kent Network Growth & Sales Director – Jasper’s Catering Absolutely brilliant service! We wouldn’t use anyone else for our marketing support! We are a new business and EDGE have been so understanding to what our business needs are.
- Phil Wilson Head of Supply Chain Services – Orridge & Co. EDGE Creative are a joy to work with. They have provided more insight than I even knew existed! I thoroughly recommend their services.
PPC & Google Ads
Blogs
PPC is always evolving. From new features in Google Ads to best practices, our blogs keep you up to date with industry trends and insights to help you stay ahead.
Read about the importance of understanding the risks of using competitor brands as keywords in your Google Ads.
Digital marketing agencies are there to help you with a clear strategy of how to grow the influence and reach of your brand.
Having a website is essential to increasing brand exposure, nurturing relationships with your customers and improving your bottom line. When
REQUEST A PPC Audit
Already have campaigns running and want to see how you can improve them? Our expert PPC and Google Ads agency offers a comprehensive audit to identify areas for improvement and opportunities to maximise ROI. Take the first step in starting your project here.
CAMPAIGN ANALYSIS
Review targeting, bidding strategies, and audience segmentation for effectiveness.
AD PEFORMANCE REVIEW
Evaluate click-through rates, cost per click, and ad quality to identify improvement areas.
landing page optimisation
Ensure landing pages are designed to convert, with clear CTAs and fast load times.