SOCIAL MEDIA MARKETING AGENCY
SOCIAL STRATEGIES
THAT SUCCEED
As a leading social media marketing agency, our data-driven strategies boost engagement, increase followers, and unlock growth opportunities. And with over 75% of the global population on social media (Global WebIndex), connecting with your target audience is easier than ever.
Our Social Media Marketing Agency
Is your brand struggling to engage with your audience or increase conversions through social media? You’re not alone.
If you’re here, it’s likely because your social media presence isn’t delivering results, your engagement is low, or you’re ready to launch a new campaign that resonates.
At our Birmingham-based social media agency, we specialise in transforming your brand’s online presence. We employ a variety of strategies, including targeted content creation, audience analysis, and paid advertising campaigns to enhance your visibility and performance across all social media platforms.
What’s Included In Our
Social Media Services
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Audit
This audit will allow our social media marketing agency to assess how effectively your profiles are engaging with your target audience and how they can be better aligned with your business goals. Actionable insights on how to optimise your presence will be delivered, ensuring your social media profiles drive meaningful interactions and conversions.
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Strategy Development
An in-depth study of your target demographics, behaviours, and preferences will be undertaken, including a thorough review of your competitors’ social media strategies, content, and engagement levels. Based on this research, we will craft a tailored social media strategy designed to resonate with your audience, covering content direction, posting frequency, and platform-specific approaches.
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Content Calendar & Creation
Branded social media assets, including headers, banners, highlights (where applicable), and templates will be custom designed by our design agency to maintain a consistent brand. Monthly content calendars will also be developed, outlining a schedule for posts that are strategically crafted to engage your audience and support your business goals.
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Video Content
With video being one of the most powerful tools in social media, our content marketing agency creates high-quality video content that captivates and engages your audience. From short-form clips for Instagram and TikTok to in-depth brand stories for YouTube and Facebook, we’ll produce video content that boosts engagement and encourages sharing.
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Boosted Posts
Our paid social media agency will identify your top-performing content through detailed analytics and allocate appropriate budget to boost posts that align with your business objectives. By strategically amplifying these posts, we will enhance their reach, increase visibility, and drive higher engagement with your target audience.
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Advertising
We’ll develop and execute targeted social media advertising campaigns to reach your ideal audience. Focused on precise audience targeting based on demographics, interests, and online behaviours, we’ll ensure your ads are seen by those most likely to engage with your brand. Ad creatives, placements, and spend will be continuously optimised to maximise conversions, sending your audience on a journey to conversion.
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Influencer Marketing
Where appropriate, we’ll reach out to influencers that align with your brand and goals, pitching campaigns and collaborations. Our approach ensures partnerships with influencers who can authentically promote your products or services, enhancing brand credibility and expanding your reach.
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Community Management
We’ll monitor and respond to comments, messages, and mentions to build relationships with the audience, but we’ll also actively engage with industry conversation to increase reach and showcase authority, drive more engagement, and support community connection.
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Analytics and Reporting
Key metrics will be measured such as engagement, reach, website traffic, and conversions, and detailed reports provided to analyse what worked, what didn’t, and recommendations for improvements. Data-driven adjustments will then be executed to the strategy, content, and campaigns based on performance insights.
Why is Social Media Important for Business?
Leveraging social media marketing through a well-executed strategy is crucial for enhancing brand visibility and audience engagement. As one of Birmingham’s leading social media agencies, our approach not only boosts your online presence, but also drives targeted traffic to your business.
So, what are the benefits? Increased visibility on social media means reaching the right audience, building brand authority, and fostering customer loyalty, leading to higher conversion rates and increased sales.
By combining organic efforts with paid social campaigns, we ensure a comprehensive approach that maximises both reach and return on investment (ROI).
Social Media
Case Studies
The case studies below showcase how our social media marketing agency has transformed brands just like yours, driving engagement and growth across various social media channels.
EDGE were initially approached by Lisieux Trust in June 2022 to provide marketing support while their CEO and Marketing Manager were both on maternity leave.
Forecast Finance, bridging, development, and commercial finance experts, partnered with us to establish a strong brand, web and social media presence.
Through strategic social campaigns, we drove job seekers to H&G Recruitment’s website, where an improved UX and targeted Google Ads maximised applications.
FAQS About Social Media Marketing
Have questions for our social media agency? We’re here to help!
What social media platforms do you manage?
Our social media marketing agency manage all channels, including Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, YouTube, and more recently, Threads!
What social media platform is right for my business?
That depends! Where do your target audience spend their time? What industry do you work in? Our social media agency can review your existing platforms and offer a personalised recommendation on what platforms you should be on.
Do you manage LinkedIn newsletters?
Yes! We offer social media marketing packages that cover everything – so we can certainly manage your LinkedIn newsletter.
Why should I hire a social media marketing agency?
Hiring a social media agency ensures your brand benefits from expert knowledge and tailored strategies. We keep up with the latest trends and help businesses like yours achieve better results, allowing you to focus on what you do best.
What’s the difference between organic social and paid advertising?
Organic social media involves posting unpaid content to engage your followers and grow your audience over time, fostering brand trust and long-term relationships. Paid social media advertising, however, uses targeted ads to reach specific audiences quickly, driving immediate visibility and conversions. While organic social builds authenticity, paid ads offer faster, scalable results. A combined strategy leverages the strengths of both for maximum impact.
Testimonials
What do our clients say?
- Charlotte Bentley Fundraising Marketing Manager – Birmingham Hospice The incredible team at EDGE Creative has provided us with the strategy, tools and skills to grow our presence on TikTok. Their support is second to none, allowing us to be creative while also providing fresh, innovative ideas for content. It’s been brilliant to work with Ellena and the team and we’ve learned so much from their expertise.
- Phil Wilson Head of Supply Chain Services – Orridge & Co. EDGE Creative are a joy to work with. They have provided more insight than I even knew existed! I thoroughly recommend their services.
- Rachel Rudd Founder – Rudds Wellies EDGE Creative are a very talented bunch and can do everything from logos, social media, websites and POS, and when you’re a new brand its great to have a one stop shop who will hold your hand through the process.
Social Media Marketing
Blogs
Stay informed with our blogs that delve into the latest social media trends, strategies, and best practices. Knowledge is power!
There are proven ways to improve your SEO ranking, helping you appear further up the search rankings and drive traffic to your website.
Explore how platforms like TikTok act as search engines, focusing on instructional content and TikTok’s impact on competitors.
LinkedIn stands out as the go-to platform for professionals and businesses alike, so it is imperative you are using it effectively.
REQUEST A SOCIAL MEDIA Audit
Want to know how your social media performs? Our expert social media marketing agency is ready to help. To get started, we’ll complete a comprehensive social media audit to discover how to elevate your online presence and engagement.
Not currently utilising social media? Don’t worry – we’ll consider the below on an ongoing basis when managing your social channels. Start now.
PERFORMANCE ANALYSIS
Evaluating the current engagement, reach, and follower growth across all social media platforms.
AUDIENCE AND DEMOGRAPHIC INSIGHTS
Analysing your audience’s demographics, behaviour, and interests to ensure your content aligns with the right target market.
COMPETITOR AND CONTENT ANALYSIS
Reviewing your competitors’ social media performance, including the type of content they post, engagement levels, and any gaps in the market.