Digital

Improve awareness & reputation

According to statistics reported by Statista in January 2024, approximately 62.3% of the world’s population use social media, equating to 5.04 billion people. Without a doubt, social media is one of the most popular online activities.

With such a wide potential reach, social media should be an essential aspect of your marketing strategy. When managed correctly, your social media channels allow you to engage with your audience, generate more leads, and improve business reputation.

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Why is social media management important?

Social media management is more than a few LinkedIn or Instagram posts. There are two main focuses within the social media sphere: organic social and paid social.

Organic posting allows you to build brand image through non-paid activity such as a unique tone of voice, engaging copy, and powerful imagery. Paid social activities allow you to target specific audiences with adverts using their public data, such as location, gender, age, personal interests, and more. This can help your brand reach new and existing audiences!

Brand awareness and loyalty do not increase magically. You can help achieve these with clear and effective management processes, proactive support to customer needs and authenticity to encourage engagement. Twin these with regular posts utilising engaging text and high-impact visuals, and you will draw the attention of your target audience in no time.

Thorough social management you can build your brand’s position. With strong reputation and loyal advocates, finding new opportunities, gaining traffic to your website, and building conversions couldn’t be easier.

How do EDGE approach social media management?

Social media best practices are constantly developing as platforms change their algorithms. Understanding when, where, and how to post to best achieve your business goals is imperative to social media success.

Incorporating both organic and paid ads into a robust social media marketing strategy will support you in tackling your business goals. Whether you need support setting up profiles, organising content or setting up paid ads, social media management is a discipline that requires an experienced marketer to deliver top results.

At EDGE Creative, our social media experts work alongside our PPC team to deliver excellent campaigns for businesses across a broad spectrum of industries. This has led to the development of our unique, seven-level social media management process.

7 Steps to help with Social Media management

01
AUDITING YOUR PLATFORMS & SETTING OBJECTIVES

Auditing your current social media accounts is imperative in identifying any areas that could be adapted to better align with your wider business strategy. Our social media agency experts will complete this audit, assessing your followers, likes, frequency of posts, and quality of content. Using this, we will assess your business goals and provide suggestions and improvements.
02
Competitor investigation

To develop a strategy, we must first understand your position in the industry. Competitor research provides us with information about how your competitors utilise social media and how successful their strategy is. Do they have chatbots? Do they provide customer service? What content do they post and is it effective? Our extensive knowledge of social media algorithms allows us to adapt your strategy based on the performance of your competitors.
03
Customer personas

For any marketing strategy to work, you need to understand your target audience. Defining this audience helps you create compelling and effective content and tailored customer journeys. Many social media platforms provide audience breakdowns, allowing you to see data on age, gender, location, and more, which can help you adapt your strategy to target the right audience.
04
ORGANIC & PAID STRATEGIES

Whether it’s B2B or B2C marketing, your social media platforms and organic content should remain aligned to your business brand, tone of voice, and other marketing materials. While your social media strategy should shift between platforms to cater to different audiences, you will still want to remain consistent. This also extends to paid social media strategies. Our expert social media agency team will compile a comprehensive and engaging social plan to outline our strategy, including topics to write about organically and budgets for paid adverts.
05
CONTENT CREATION & CAMPAIGN BUILD

Writing relevant content is imperative to the success of your social media campaigns, whether written for organic or paid purposes. This content must be engaging, unique, and written to embody your brand values and beliefs. Our established content team will create bi-weekly or monthly social media schedules, ensuring the content is relevant to your target audience. Our design team will work alongside them, crafting high-quality visuals, animations, and videos for each social media platform. If necessary, we will create PPC campaigns to develop your marketing efforts and continue to yield great results.
06
OUTREACH & OPTIMISATION

One of the most important yet underutilised parts of organic social media management is outreach, ensuring your name gets seen by potential customers through industry-specific conversations and engagements. This expands your brand reach without paid advertisements and forces you to stay on top of your content. As your campaigns run and your social media audience grows, we will continue to optimise and update your images, skins, and content to showcase your business as an industry expert.
07
TRACKING & REPORTING

It is vital that you are always one step ahead when it comes to social media, as they are constantly changing rules, algorithms, and guidelines. Analysing data and reporting on engagement and follower activity is vital in keeping your social media up to date and current. We will monitor your accounts to evaluate success, producing easy-to-understand data in monthly reports, and then using this data to adapt our approach and ensure continued relevance.

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Where should I focus my social media efforts?

Your social media strategy will differ depending on your target audience, aims, and business, and there is no one-size-fits-all approach. This means the social media platforms you choose to use and the ways in which you use them will be specific to you.

Our specialist social media agency experts in Birmingham have a vast knowledge of the social media landscape and can support you with the following platforms: