SOCIAL MEDIA MARKETING AGENCY

This audit will allow our social media marketing agency to assess how effectively your profiles are engaging with your target audience and how they can be better aligned with your business goals. Actionable insights on how to optimise your presence will be delivered, ensuring your social media profiles drive meaningful interactions and conversions.

An in-depth study of your target demographics, behaviours, and preferences will be undertaken, including a thorough review of your competitors’ social media strategies, content, and engagement levels. Based on this research, we will craft a tailored social media strategy designed to resonate with your audience, covering content direction, posting frequency, and platform-specific approaches.

Branded social media assets, including headers, banners, highlights (where applicable), and templates will be custom designed by our design agency to maintain a consistent brand. Monthly content calendars will also be developed, outlining a schedule for posts that are strategically crafted to engage your audience and support your business goals.

With video being one of the most powerful tools in social media, our content marketing agency creates high-quality video content that captivates and engages your audience. From short-form clips for Instagram and TikTok to in-depth brand stories for YouTube and Facebook, we’ll produce video content that boosts engagement and encourages sharing.

Our paid social media agency will identify your top-performing content through detailed analytics and allocate appropriate budget to boost posts that align with your business objectives. By strategically amplifying these posts, we will enhance their reach, increase visibility, and drive higher engagement with your target audience.

We’ll develop and execute targeted social media advertising campaigns to reach your ideal audience. Focused on precise audience targeting based on demographics, interests, and online behaviours, we’ll ensure your ads are seen by those most likely to engage with your brand. Ad creatives, placements, and spend will be continuously optimised to maximise conversions, sending your audience on a journey to conversion.

Where appropriate, we’ll reach out to influencers that align with your brand and goals, pitching campaigns and collaborations. Our approach ensures partnerships with influencers who can authentically promote your products or services, enhancing brand credibility and expanding your reach.

We’ll monitor and respond to comments, messages, and mentions to build relationships with the audience, but we’ll also actively engage with industry conversation to increase reach and showcase authority, drive more engagement, and support community connection.

Key metrics will be measured such as engagement, reach, website traffic, and conversions, and detailed reports provided to analyse what worked, what didn’t, and recommendations for improvements. Data-driven adjustments will then be executed to the strategy, content, and campaigns based on performance insights.