Privacy Policy

Last Updated: 14^th July 2026

ICO Registration Number: ZA217496

Review Date: June 2027

1. INTRODUCTION

EDGE Creative Ltd (“EDGE”, “we”, “our” or “us”) is committed to protecting and respecting your privacy and personal information.

This Privacy Notice explains how we collect, use, store, protect, and share personal data when you interact with us as a client, prospective client, supplier, business contact, event attendee, website visitor, or employee.

This Privacy Notice is provided in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

DATA CONTROLLER:
EDGE Creative Ltd
23 Maney Corner, Sutton Coldfield, B72 1QL

Company Registration Number: 05203501
ICO Registration Number: ZA217496

EDGE Creative Ltd has appointed a Data Protection Contact responsible for privacy-related matters. Questions relating to this Privacy Notice should be directed to our Data Protection Contact using the details in Section 19.

2. PERSONAL DATA WE COLLECT

Depending on how you interact with us, we may collect and process the following categories of personal information:

• Name and job title
• Company or organisation details
• Postal address
• Telephone number
• Email address
• Billing and payment information
• Event registration information
• Marketing preferences
• Website account information
• Social media profile information where voluntarily provided
• Photographs and video recordings taken at events
• IP address
• Browser and device information
• Website usage and analytics data
• Information submitted through enquiries, forms, surveys, or feedback requests
• Communications exchanged with us
• Records of meetings or calls 

We do not intentionally collect special category personal data unless it is necessary and appropriate to do so.

3. HOW WE COLLECT YOUR DATA

We may collect personal information when you:

• Contact us by telephone, email, social media, or our website
• Request a quotation or proposal
• Purchase products or services
• Attend networking events or business events
• Subscribe to newsletters or marketing communications
• Complete website forms
• Register for webinars or events
• Interact with our advertising or social media content
• Visit our website
• Communicate with our team

We may also receive information from publicly available sources and professional networking platforms where appropriate.

4. LAWFUL BASIS FOR PROCESSING

Under UK GDPR, we rely on one or more of the following lawful bases:

Performance of a Contract 

Where processing is necessary to provide services, fulfil contracts, or take steps before entering into a contract.

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

• Providing and improving our services
• Managing client relationships
• Business development activities
• Event management
• Website administration
• Fraud prevention
• Ensuring network and information security

We ensure such interests do not override your rights and freedoms.

Consent

Where consent is required, including certain marketing communications and non-essential website cookies.

Legal Obligation

Where processing is necessary to comply with legal, regulatory, accounting, or tax obligations.

5. HOW WE USE YOUR INFORMATION

We may use your information to:

• Respond to enquiries
• Provide products and services
• Prepare quotations and proposals
• Manage client relationships
• Process payments and invoices
• Deliver and improve relevant services and customer experience
• Provide customer support
• Organise and administer networking events
• Conduct business analytics and reporting
• Maintain security and prevent fraud
• Comply with legal obligations
• Send marketing communications where permitted

6. MARKETING COMMUNICATIONS

We may send information relating to our services, networking events, business resources, promotions, and industry updates.

Where required by law, we will obtain your consent before sending marketing communications.

If you are an existing client, we may send information about similar products and services under the “soft opt-in” provisions of PECR where applicable.

We maintain records of marketing preferences and consent where required by law.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly
• Emailing: [email protected]

7. COOKIES AND WEBSITE TECHNOLOGIES

Non-essential cookies are used only where consent has been provided. Users can manage preferences through cookie settings and browser controls.

Our website uses cookies and similar technologies to:

• Ensure website functionality
• Improve website performance
• Analyse visitor behaviour
• Measure marketing effectiveness
• Enhance user experience

Non-essential cookies are only placed where consent has been provided.

You may manage cookie preferences through our cookie banner or browser settings. Further information can be found in our Cookie Policy.

8. WEBSITE ANALYTICS 

We use analytics and advertising technologies which may collect information about website visits, user behaviour, devices, and interactions.

These technologies may include:

• Google Analytics 4
• Microsoft Clarity 
• Google Ads
• Meta Business Suite
• LinkedIn Campaign Manager

Information collected helps us understand website performance, improve user experience, and measure marketing effectiveness.

Non-essential analytics and advertising technologies are used only where consent has been provided through our cookie management platform.

9. AUTOMATED PROCESSING AND ARTIFICIAL INTELLIGENCE

EDGE Creative may use automation, analytics, and AI-assisted technologies to support:

• Content creation
• Marketing analysis
• Customer service
• Administrative processes
• Business operations

AI-assisted technologies are used to support our employees in carrying out business activities. Where personal information is processed using AI-assisted tools, appropriate safeguards and human oversight are applied.

We do not make solely automated decisions that produce legal or similarly significant effects on individuals. Where AI-assisted technologies are used, appropriate human oversight is maintained.

EDGE Creative operates an internal AI Policy which governs the responsible use of artificial intelligence by our employees and contractors. A copy is available on request.

10. SHARING YOUR INFORMATION

We may share personal information with trusted third parties where necessary to provide our services, operate our business, or comply with legal obligations. 

Recipients may include: 

• Professional advisers
• Technology providers
• Marketing platforms
• Event management providers
• Payment processors
• Cloud storage providers
• Government authorities where legally required

We do not sell personal information.

11. THIRD-PARTY SERVICE PROVIDERS AND DATA PROCESSORS

We may use carefully selected third-party providers including:

• Mailchimp
• Microsoft 365
• Microsoft Teams
• OneDrive
• SharePoint
• Calendly
• Eventbrite
• Xero
• Stripe
• GoCardless
• WordPress
• Cloudflare
• Google Analytics 4
• Microsoft Clarity 
• Google Ads
• Meta Business Suite
• LinkedIn Campaign Manager

The above list is representative of the third-party providers we currently use and may change from time to time as our business evolves.

Appropriate contractual and security measures are maintained with all relevant processors in accordance with UK GDPR requirements.

12. INTERNATIONAL TRANSFERS

Some of our service providers may process personal information outside the United Kingdom.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including:

• UK Adequacy Regulations
• International Data Transfer Agreements (IDTAs)
• UK-approved Standard Contractual Clauses
• Other lawful transfer mechanisms recognised under UK GDPR

We assess transfers on an ongoing basis to ensure appropriate safeguards remain in place.

13. DATA RETENTION

We retain personal information only for as long as necessary for the purposes for which it was collected.

Typical retention periods include:

• Client records: up to 6 years following the end of the business relationship
• Prospective Client Records: up to 3 years following the last contact made
• Financial and accounting records: 6 years plus the current financial year
• Marketing records: until consent is withdrawn or records become inactive
• Event registration data: up to 12 months after the event
• Website analytics data: in accordance with platform retention settings

Where different retention periods apply, we will retain data only for the longest applicable legal or business requirement.

Where legal obligations require longer retention periods, we will retain information accordingly.

14. CHILDREN’S PRIVACY

Our services are intended for businesses and adults. We do not knowingly collect personal information from children.

15. DATA SECURITY

We implement appropriate technical and organisational measures to protect personal information, including:

• Role-based access controls
• Secure passwords and authentication measures
• Staff training
• Device and network security
• Cloud-based security protections
• Regular software updates
• Data minimisation practices
• Encryption where appropriate
• Regular backups 
• Monitoring 

While we take reasonable steps to protect information, no system can be guaranteed to be completely secure.

16. YOUR RIGHTS

Under UK GDPR, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of personal information
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where processing relies on consent
• Rights relating to automated decision-making and profiling
• Lodge a complaint with the Information Commissioner’s Office

Requests may be submitted to:

[email protected]

Requests will be handled without undue delay and, in most cases, a full response will be provided within one calendar month of receipt. Where permitted by law, the response period may be extended by up to a further two calendar months if the request is particularly complex or if multiple requests have been received from the same individual. Where an extension is necessary, the individual will be informed within the initial one-month period, together with the reasons for the extension.

17. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of external websites and encourage users to review their privacy notices separately.

18. PERSONAL DATA BREACHES

Where required by law, reportable personal data breaches will be notified to the Information Commissioner’s Office within the applicable legal timescales and affected individuals will be informed where appropriate.

19. CONTACT US 

Data Protection Contact 

EDGE Creative Ltd

23 Maney Corner

Sutton Coldfield

B72 1QL

Email: [email protected]

20. COMPLAINTS 

If you are unhappy with how we process your personal information, please contact us first so we can attempt to resolve your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Telephone: 0303 123 1113

Website: ico.org.uk