SEARCH ENGINE OPTIMISATION AGENCY
INCREASING VISIBILITY
IN SEARCH
Almost 40% of clicks go to the top search result, so that’s where you need to be. Our search engine optimisation agency gets you there, using data-driven strategies to boost your rankings, drive more traffic, and generate more leads and sales.
Our Search Engine Optimisation Agency
Struggling to attract quality leads, increase organic traffic, or improve your search engine rankings? We get it.
If you’re here, it’s probably because your website isn’t being found, your traffic has dropped, you’re seeing fewer conversions, or you’re in the process of getting a new website and want to accelerate growth.
If any of these ring true, rest assured that you’re in the right place. Our Birmingham-based SEO agency specialises in transforming your online presence, utilising a range of techniques aimed at enhancing the visibility and performance of your web pages in organic search results. This includes keyword optimisation, on and off-page strategies, technical improvements, and high-quality content creation.
What’s Included In Our
Search Engine Optimisation Services
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AUDIT
A thorough audit will analyse technical, on and off-page SEO, user experience, existing performance, and competitor strategies. This process identifies issues, opportunities, and gaps in your SEO approach, helping to structure your overall strategy based on tactics that will get you maximum impact.
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KEYWORD RESEARCH
As a leading search engine optimisation agency, our comprehensive keyword research identifies high-impact terms that your target audience is searching for. Our SEO experts will analyse the keywords your website is currently ranking for, review the keywords you want to be found for, and conduct research into search volume, competition, and relevance to ensure your content ranks higher and attracts the right visitors.
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ON-PAGE OPTIMISATION
We fine-tune your website’s elements, including meta tags, headers, and content, to align with SEO best practices, as well as implement internal linking strategies that help search engines understand your website’s hierarchy and pass authority between pages. This optimisation boosts your site’s visibility and relevance, improving its chances of ranking higher in search engine results.
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OFF-PAGE OPTIMISATION
Focused on acquiring high-quality backlinks from authoritative sites, our SEO agency utilises our inhouse content marketing team to create engaging guest-blogging posts, as well as building up directory links and positive reviews online.
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TECHNICAL SEO
Our technical SEO service addresses backend issues such as site speed, mobile responsiveness, and crawl errors. Our search engine optimisation agency has in-house developers that can enhance your site’s performance to ensure it meets search engine standards, leading to better rankings and user experience.
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CONTENT CREATION
As a content marketing agency, we create SEO-friendly content that resonates with your audience, updating titles, descriptions, and headings when creating blog posts, landing pages, or other content formats.
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CONVERSION RATE OPTIMISATION
Conversion Rate Optimisation (CRO) is a crucial SEO feature that boosts how effectively your website turns visitors into customers. By refining landing pages, calls-to-action, and user flows, we’ll enhance your website to increase conversion rates.
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LOCAL SEO
We’re able to optimise your website for local search results to ensure your business appears prominently in local queries and map listings. This includes regular optimisation of your Google Business Profile and other online directories to help you attract customers in your area and improve your visibility within your local market.
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ANALYTICS AND REPORTING
Our detailed analytics, heatmapping software, and overall monitoring means we’re regularly tracking your SEO performance and providing insights into key metrics. By partnering with our search engine optimisation agency, your strategy continuously evolves as we adjust to trends, results, and real-time data.
What are the Benefits of SEO?
Leveraging SEO through a well-executed strategy is essential for boosting both the quality and quantity of traffic to your website. As one of Birmingham’s leading search engine optimisation agencies, our approach enhances your online visibility, ensuring your site ranks higher in search results and attracts more targeted traffic.
So, what are the benefits? Well, this improvement in search engine rankings not only ensures you’re reaching the right people at the right time, it also means you’re boosting brand authority and awareness.
This comprehensive approach leads to higher conversion rates and increased sales, turning more visitors into loyal customers.
SEARCH ENGINE OPTIMISATION
Case Studies
See our processes in action. The case studies below show how our SEO agency has helped businesses just like yours across the country and beyond.
Circuit Hospitality worked with EDGE to grow their ecommerce ticket selling platform through website design, CRO optimisation and SEO strategy.
Happy Days Nurseries worked with EDGE to support their childcare efforts through an effective website design, on site photography and video.
Through strategic social campaigns, we drove job seekers to H&G Recruitment’s website, where an improved UX and targeted Google Ads maximised applications.
SEO FAQs
Have questions about SEO or our SEO agency? We’re here to help!
What is SEO and why do I need it?
SEO stands for search engine optimisation, and it’s all about improving your website’s visibility on search engines like Google. Better visibility means more visitors, more leads, and more sales – so that’s why you need it.
How soon will I see results after starting SEO?
SEO is a marathon, not a sprint. You might start seeing some changes in a few months, but real, lasting results usually take 6-12 months.
Why should I hire an SEO agency?
Hiring an SEO agency like us ensures that your website benefits from expert knowledge and experience. We develop and implement effective SEO strategies, stay up to date with the latest trends, and help businesses like yours achieve better results. This means you can focus on what you do best – running your business.
How do I choose the right SEO agency for my business?
When choosing a search engine optimisation agency, consider their experience, expertise, client reviews, and case studies. Look for an agency that understands your industry, offers transparent reporting, and uses ethical, data-driven strategies (like us!). Find out more on how to choose a digital marketing agency.
What’s the difference between SEO and PPC? Which one is better?
SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are both strategies to increase visibility on search engines like Google, but they work in different ways. SEO is focused on optimising your website to rank organically, whereas PPC is a paid advertising strategy where you’ll pay for each click of the ad.
In terms of which is better – that depends on your business and goals! Often PPC can generate results quickly, but it can be expensive, whereas SEO is often more cost-effective and sustainable in the long-run.
Testimonials
What do our clients say?
- Emily Rock CEO – Association of Apprentices Great service and experience with the team at EDGE. Karen immediately understood our project, what our business needed and importantly, what would drive the best results for us now and in the longer-term. Everything was delivered as planned to time and budget. Would definitely recommend.
- Rebekah Fice Thomson Marketing Manager – Happy Days Nursery We’ve had an amazing experience working with EDGE while at Happy Days. They’ve helped us with a brand-new website, SEO, brand enhancements, photography, videography, and so much more—and the results have been fantastic!
- Steven Holden Tax Director – Edwards Chartered Accountants EDGE have been brilliant in not only supporting us in addressing the areas that we knew we needed to tackle, but in highlighting issues we hadn’t already identified. The pinnacle of their service is how they’ve ensured that we understood the impact of the improvements being made through clear reporting and briefings throughout that journey.
Search Engine Optimisation
Blogs
Our blogs go into more detail about industry changes, trends, and best practices – happy reading!
There are proven ways to improve your SEO ranking, helping you appear further up the search rankings and drive traffic to your website.
Explore how platforms like TikTok act as search engines, focusing on instructional content and TikTok’s impact on competitors.
Video SEO is changing the way businesses use video online to increase both the visibility and the value of their
REQUEST AN SEO AUDIT
Curious about how your site performs? Our expert search engine optimisation agency is here to help. The first step is a comprehensive analysis with an SEO audit to discover how to enhance your search engine rankings and drive more organic traffic.
TECHNICAL SEO ANALYSIS
Assess site speed, mobile-friendliness, and crawl errors for improvements.
ON-PAGE SEO REVIEW
Evaluate meta tags, content quality, and keyword optimisation for better rankings.
OFF-PAGE SEO EVALUATION
Examine backlink profile and domain authority for link-building opportunities.