Copywriting and the Benefits of Blogging to a Business

When you think about digital marketing, you might immediately think about a brand-new website design, an expertly produced social media video, or a large billboard advertisement next to a busy road.

Copywriting is often a secondary thought, but it is a crucial aspect of making every other area of marketing a success and can even reap its own rewards through blogging.

Read on to find out the benefits of a company blog and why copywriting is crucial even in a world of visual marketing!

Almost Everything Needs Content

Marketing is about grabbing a reader’s attention and enticing them into purchasing your product or service. The attention grabbing can be done through flashy imagery or a sleek design choice, but it’s the content marketing that will encourage people to stay.

Whether you’re using social media marketing, paid advertisements, or more direct methods, such as email marketing, you need to write copy that conveys your message to the customer.

Sometimes it needs to be long and detailed, like a guide explaining the potential causes and solutions to a major problem that you can help with. Other times, it should be quick and concise, like updating your customers on changes to your operating hours or the overview of a service you offer.

Your copy is always important: if your customers can’t find the information they need or aren’t interested enough to read the whole thing, then they may be more inclined to go elsewhere. Plus, nearly 75% of users will pay attention to your spelling and grammar, and they may even make a decision based on any mistakes, so make sure it’s correct, too!

The key is that your copy should always be grammatically correct, serve a purpose, and be right for your target audience.

Why Content is Crucial for Websites

Your content writing is rarely more important than for your website. While a website built by a specialist website development agency is a valuable asset for any business, the information on every page is what your customers are most interested in.

The most likely reason for visiting your website is to find out more about you or your service, and it’s the job of the copywriter to convince them that your business is the right choice. Your experience, your unique selling points, and your contact information all need to be easy and engaging to read to help convince anyone on the fence about your expertise.

Perhaps more importantly, the on-page copy of your website is where you can most effectively build a base for your search engine optimisation strategy.

Things like your service pages, case studies, or ‘about us’ section offer an excellent opportunity to fill your website with relevant keywords to help improve your search ranking.

It is a combination of everything that’s just been mentioned that also makes blogging so important.

5 Key Benefits of Blogging as a Business

Blogging is a highly underrated aspect of marketing, and the uses and results it can bring you when done correctly should not be ignored. That’s why 80% of businesses use it as part of their marketing strategy, and websites with active blogs have 434% more indexed pages on search engines.

Here are five of the main benefits you can receive from writing a blog correctly:

1.  Further Drive SEO Results

Google loves two things: fresh content and keywords. Regular blogs provide you with the opportunity to use both, targeting and including specific keywords to help boost your ranking while also maintaining the consistent upload of new material.

Each blog can be tailored to match your current SEO strategy using keyword research, helping you drive certain keywords when you notice a dip or to capitalise on seasonal trends.

2.  Demonstrating Your Expertise or USPs

Your service pages and your case studies provide a great opportunity to do this at surface level, but going into more detail regarding specific aspects of your product or service can be great topics for your blog posts.

When diving into minute detail in this way, you demonstrate your knowledge on the field and help your customers better understand your offering, which can drive successful conversions.

3.  Ties Your Campaigns Together

If you have social media posts, adverts, or emails going out about a specific topic, blog content can be a great way to tie them all together and divert traffic to your website with external links. This can also work the other way round, where a blog post can be repurposed into a social media post or email to save time.

4.  Reinforces your Brand

Your brand is your business, and your blog could be the perfect opportunity to further develop that brand and explore what could make your business unique. It can help you identify your specialities, perfect your tone of voice, and better understand the imagery you want to use while also helping you stand out from the competition.

5.  Encourages Customer Engagement

Blogs are often a great way to get your customers engaging with your business, be it through leaving comments on your website or sharing them on social media. This engagement can expand your company reach and show that you value the relationship with your customers.

Plus, more engagement can help build trust and reliability between you and your customers, meaning they may be more likely to recommend you to a friend or go to you again in future.

Get in Touch for Expert Copywriting

Thinking about improving your social media feed, customer emails, or company blog? EDGE Creative can help.

As an expert digital marketing agency in Birmingham, we know how to produce copy that will get results and drive leads.

We’re a specialist content marketing agency and are experienced and knowledgeable in all forms of content marketing and will work with our graphic design and SEO teams to produce effective and engaging pieces for your business.

Call the office on 0121 355 8092 or email info@edge-creative.com to find out how our dedicated team can support your needs.