International Synergies

Team Members Involved on this Project

Lou Lou
Ellena Ellena
Ryan Ryan
Jon Jon

SUMMARY

International Synergies’ vision is to lead the transition to a global circular economy by helping governments, regional agencies, and private sector clients implement actionable and sustainable carbon-cutting initiatives.

Through their work, they play a crucial role in transforming the global economy from linear to circular, leading the way to a sustainable and carbon-free future across all sectors, from food manufacturing to infrastructure.

THE TASK

ISL approached us to strengthen their brand visibility and reputation as a global innovator in carbon-cutting technologies across both the public and private sectors.

With a growing international footprint and a 20-year legacy, they required a refreshed identity that reflected their expertise in sustainability and clearly set them apart from emerging start-ups. This included a strategic overhaul of their communications and a new website that showcased their values, legacy, and future ambitions. 

Sustainability was central to the brief and needed to be reflected throughout, including in our graphic design and printing services, to deliver a suite of eco-conscious marketing materials that would help ensure visual consistency across all channels.

THE RESULT

We led a full rebrand, delivering a new identity grounded in sustainability and designed to reflect ISL’s experience and ambition. As part of this, a full set of brand guidelines was developed to maintain consistency across all touchpoints, reinforcing their professionalism and credibility.

Our work included designing and producing a cohesive range of print and digital assets, from brochures and business cards to banners and presentation decks, through our expert graphic design and printing services. All marketing materials used FSC-certified paper and low-ink, minimalist designs to reduce environmental impact.

A key deliverable was their new website – a clean, intuitive platform that clearly communicates ISL’s services, showcases their most impactful case studies, and supports stakeholder engagement. The site plays a central role in their marketing efforts, particularly around their leadership in renewable energy and circular innovation.

As a result, ISL now has a unified brand identity and a compelling online presence, enabling them to engage national and global audiences with confidence. Our marketing for renewable energy approach has positioned ISL as a trusted voice in sustainability, better equipped to lead conversations, build partnerships, and drive long-term impact.

SEE THE WEBSITE LIVE
phone and desktop computer showing a website.
Mock-up image of presentation slides.
Brochure facing outwards.
Brochure showing inner contents.

It’s been a real pleasure working with the team at ISL. From shaping their brand to building their website and print materials, every part of the project reflected their passion for sustainability. It’s great to be part of something that has a real purpose behind it.

Ellena Yapp

Account Manager at EDGE Creative

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May Business Consulting

Team Members Involved on this Project

Lou Lou
Ellena Ellena
Ryan Ryan
Jon Jon

SUMMARY

May Business Consulting (MBC) is an international business consultancy that helps organisations across the UK and Spain
to grow, transform, and achieve peak performance. They solve business issues quickly, affordably and with lasting impact by offering experienced full-time and independent consultants,
in-house Partners and a powerful sourcing capability.

THE TASK

With a growing audience across two markets, future growth goals and a desire to reflect their evolving identity, MBC was looking to refresh and futureproof their brand. They also wanted to streamline the website and create assets and strategies that their team could confidently
run with to improve their online presence.

Although they had a new website, the translation functionality wasn’t working as they’d hoped. They wanted to improve its performance and make it easier to edit translations between English and Spanish, bring the website in line with the new branding and ensure it was easy for their team to manage in the CMS.

They were also looking to increase their visibility, grow
their audience and improve engagement on LinkedIn utilising both the personal profiles of their leadership team and their company page. They were looking for a strategic approach that considered how to best manage their
two audiences, their clients and prospects in the UK
and in Spain.

Their overall focus was on bringing clarity to their messaging, refreshing their visual presence, and creating a more consistent experience across all touchpoints, both internally and externally.

THE RESULTS

As specialists in digital marketing for business consultants,
the project focused on delivering a creative and modern brand refresh. Additional colours were introduced to breathe life into the brand, complimented by more contemporary typography and a reworked logo – all while maintaining the core elements of their existing identity.

Full brand guidelines and a toolkit of branded marketing materials were delivered as part of this project to ensure consistency across all marketing communications. These included brochures, banner stands, presentation templates, business cards, and a refreshed email signature, enabling the client to present a professional image at every touchpoint.

The website was streamlined to ensure both language versions were fully aligned and easy to manage within the CMS. We also improved the translation plugin functionality, ensured it was compliant with new EU rules, and integrated Google Analytics so the team could measure success
moving forward.

A targeted LinkedIn strategy was also implemented, covering both the company page and key leadership profiles. By splitting the presence into two regional pages – UK and Spain – it allowed for more targeted messaging, which would in term drive more audience engagement.

To support long-term success, bespoke LinkedIn training was delivered to the MBC team. We also set up a brand kit in Canva, which included brand colours, imagery, fonts and logos. We also exported LinkedIn graphics from InDesign and built these in Canva as editable templates. These assets allowed the team to manage their digital presence in-house, with confidence and consistency, backed by a clear and strategic approach.

Mock-up image of presentation slides.
Brochure facing outwards.
Mock-up image of presentation slides.

EDGE have been fast, professional, and provided fantastic advice and output for our brand refresh and website upgrade. We know we can rely on them. Louise and the team will always be first on our list when we’re preparing our next campaign.

Richard Bowden

UK Partner at May Business Consulting

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UCB – Battery Manufacturing Skills Pathway

Team Members Involved on this Project

Lou Lou
Laura Laura
Ryan Ryan
James James

SUMMARY

University College Birmingham (UCB) is a leading sixth-form and higher education institution offering apprenticeships, technical training, and degree-level courses.

With an industry-focused approach, UCB is expanding through initiatives like the Battery Skills Manufacturing Programme, with its latest venture, the UK’s first accredited course in battery manufacturing, the Battery Manufacturing Skills Pathway (BMSP).

THE TASK

Having previously worked with University College Birmingham on a range of design and print projects, including their sixth form prospectus, we’ve established ourselves as a trusted supplier.

This relationship led to a recommendation to support the Battery Project by developing branding and signage for their new Battery Learning Facility, a core element of the wider Battery Skills Manufacturing Programme.

UCB needed a creative partner to bring their ambitious vision to life through impactful visual communications and on-site branding. Our role was to deliver practical, engaging designs that would enhance the learner experience and reflect the innovative, future-focused nature of the programme.

With a strong understanding of UCB’s style and objectives from previous collaborations, we were well placed to ensure the branding felt consistent, fresh, and aligned with the goals of the Battery Programme.

THE RESULTS

We kicked off the project with a site visit, working closely with the Battery Project Team to assess the space and take accurate measurements. This collaborative planning stage enabled us to design and install 17 custom signs across training stations and key workshop zones.

Each sign was developed with clarity and usability in mind, while staying true to the overall visual identity of the facility.

Our experience in design and print for education was key here, balancing the practical needs of a busy learning environment with bold, effective design.

Alongside the signage, we supported early planning for the next phase of the facility, which includes immersive floor graphics and branded high-vis vests. These additions aim to create a more engaging learning space, reflecting the programme’s emphasis on innovation and sustainability.

To help promote the Battery Programme beyond the facility, we also produced a range of marketing materials, including pull-up banners and A5 flyers tailored to different audiences. As part of our managed print services for educational facilities, we ensured consistent quality, messaging, and delivery throughout.

Our team delivered every element on time without compromising on quality. This project is a great example of how we bring creative concepts to life through strategic planning, hands-on collaboration, and reliable execution.

THE PROJECT PARTNERS

phone and desktop computer showing a website.
Mock-up image of presentation slides.
Brochure facing outwards.

Looks fantastic, great job, in a great time frame, thanks to Laura, Lou and the fitter.

Mark McNally

Managing Director of RAVMAC, University College Birmingham

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St Martin’s Quarter

Team Members Involved on this Project

Lou Lou
Ryan Ryan
James James

SUMMARY

Since 2024, we’ve been working with RCL Partners on the continued development of St Martin’s Quarter, a major retail and leisure destination in the heart of Worcester. With a 76,000 sq. ft ASDA at its centre and a mix of national names and independent shops, the site plays an important role in bringing life and footfall back into the city centre.

RCL Partners advise on a diverse, global investment portfolio for the Richardson family, with a strong focus on property, regeneration, and backing high-growth businesses. They enjoy partnering with ambitious people and businesses, using their expertise in the property sector to support regeneration projects in cities and towns like Worcester and beyond.

THE TASK

RCL Partners’ goal for St Martin’s Quarter was to position the site as a vibrant retail and leisure destination, driving increased footfall and attracting high-quality tenants.Their vision for the development was clear: to revitalise the area, boost occupancy, and contribute to the ongoing regeneration of Worcester city centre.

As part of this broader plan, RCL wanted to ensure that St Martin’s Quarter was presented in a way that appealed to both prospective tenants and the public. Our role in this project was to provide strategic support through signage & printing for builders & property developers. We worked closely with RCL Partners to deliver a signage and branding strategy that aligned with their long-term goals, enhancing the site’s visibility and appeal.

This involved refreshing the site’s visual identity, creating a modern and cohesive look that reflects the vibrancy and potential of the space. The work involved a mix of rebranding, signage design, and on-site enhancements aimed at improving visibility and appeal, particularly around key retail units that were ready for occupancy. This project is a strong example of our approach to marketing for property developers, combining strategic thinking with high-impact creative delivery.

THE RESULTS

We began by conducting a full audit of the existing branding, reviewing the logo, signage, and overall visual identity. This was supported by research into market trends, competitor positioning, and the local retail landscape to better understand the development’s context and potential. Conversations with RCL Partners gave us insight into the project’s long-term goals and vision.

The branding update involved refining the existing logo, developing a modernised colour palette, and establishing consistent typography and tone of voice. The aim was to present a more contemporary look that reflects the ambition of the development and its role in Worcester’s city centre regeneration.

We applied the updated identity across a range of assets, including branded signage, flags, and printed materials for the three vacant units, each with a different commercial purpose. All designs were created in line with RCL’s existing brand guidelines. Drafts were reviewed and approved before production, in line with our internal processes. This rollout formed a key part of our wider marketing for property developers’ services, focusing on placemaking and brand consistency.

The new signage and consistent branding across the site improved visibility, especially around the vacant units, which quickly started drawing more interest from potential tenants. Beyond that, the refreshed identity gave the space a more welcoming and unified feel, strengthening its connection to the local community.

phone and desktop computer showing a website.
Mock-up image of presentation slides.
Brochure facing outwards.
Brochure showing inner contents.
Brochure showing inner contents.
Brochure showing inner contents.

“It was a pleasure to deliver this project for St. Martin’s Quarter in Worcester, and work closely with Tim, Director of RCL Partners. We gave the brand a fresh, vibrant look to help attract more visitors – from eye-catching and informative signage and window graphics to colourful lamp-post flags and creative hoardings. The result really lifted the feel of the centre, with the goal to drive increased footfall, attract new retailers and support its continued growth.”

Lou

Creative Director – EDGE Creative

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MADE Architecture

Team Members Involved on this Project

Lou Lou
Lydia Lydia
Ellena Ellena
Irina Irina
Sean Sean

SUMMARY

MADE Architecture is an architectural and interior design firm based in Solihull, with a passion for creating spaces that are both functional and visually stunning. 

Founded by Naveed Ahmed in 2010, the award-winning firm has earned a reputation for combining creative innovation with practical solutions, offering a range of services from architectural design to planning consultancy.

The MADE team are deeply committed to improving their local community. They regularly take on projects within the Birmingham area to help enhance the lives of the local community, such as the Islamic Centre of Britain, set to be one of Europe’s largest mosques.

THE TASK

MADE Architecture wanted to reach a bigger audience and raise awareness about their work, with a focus on showcasing their expertise in the architecture space. They were looking to not only expand their visibility but also connect with potential clients and industry professionals.

We were initially tasked with achieving these goals through the social media management of their TikTok, Instagram, and LinkedIn. As a social media marketing agency, we crafted a content strategy that aligned with these objectives, enabling them to build credibility, engage with their audience, and ultimately position themselves as leaders in the industry. 

Utilising our experience as an architectural marketing agency, we recognised that incorporating videography services and organising content filming days to capture their ongoing projects was an effective way to achieve their goals on social media.

Additionally, by integrating best practices in digital visibility, we supported their broader online presence through tactics such as public relations and search engine optimisation to maximise reach and impact. 

THE RESULTS

Over the past twelve months, we’ve seen a remarkable transformation in their social media presence. Not only have their follower numbers grown, so have their engagement rates – a result of our efforts in creating compelling content and implementing a strong social media strategy.

Alongside this, our work on search engine optimisation, has boosted their online visibility, with improved search rankings driving meaningful traffic. 

For example, between October 2024 and March 2025, website sessions increased by 141%, while engagement rates nearly doubled, rising from 24% to 49%.

Our overarching approach to marketing for architecture firms is all about creating a tailored strategy that speaks directly to the needs of their audience, and it’s been fantastic to see MADE Architecture thrive as a result.

KEY STATS / METRICS

“We opted to partner with EDGE Creative due to their esteemed reputation and history of success. Their stellar strategies and unwavering commitment to remaining at the forefront of industry trends deeply impressed us, leading us to believe that they were ideally positioned to enhance our online visibility. 

Our collaboration with EDGE Creative has been characterised by seamless coordination and consistently outstanding outcomes. Their team embodies professionalism and creativity, consistently exceeding our expectations. Thanks to their expert guidance, our company’s social media engagement and reach have experienced remarkable growth, directly contributing to tangible advancements and triumphs. We are unequivocally delighted with our decision to align ourselves with EDGE Creative.”

Zain Ahmed

Managing Director at MADE Architecture

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Birmingham Hospice

Birmingham Hospice Logo

Team Members Involved on this Project

Lou Lou
Karen Karen
Lydia Lydia
Ryan Ryan
Ellena Ellena
Irina Irina

SUMMARY

Birmingham Hospice’s mission is to provide compassionate, expert end of life care for individuals living with terminal illness, as well as support for their families. With two sites in Birmingham and a range of community-based services, they offer vital support across the region.

Beyond their care services, Birmingham Hospice is deeply rooted in the local community, running a network of charity shops across the city and hosting a variety of fundraising events throughout the year. These efforts help ensure their essential services remain free for those who need them, relying on the support of the community to continue making a difference.

THE TASK

Our role was to bring Birmingham Hospice’s important mission to life on TikTok, a platform ideal for raising awareness and connecting with diverse audiences. They had previously been working with another agency, but wanted more guidance and support with creative and trending ideas to reach and engage a larger audience.

THE RESULTS

With the aim of creating effective content, our team writes a monthly content plan for four creative TikToks, which incorporate both videos and image carousels. Each of these includes a detailed breakdown of the TikTok and advice on the footage or images we required from the hospice prior to editing.

Collaborating closely with their in-house marketing team, we provide strategic guidance and recommendations that ensure the content aligns with analytics, trending topics, and upcoming events. This plan allows us to assemble the provided footage into professional and impactful TikToks, scheduling them to align with the audience’s most active times and amplify visibility.

Birmingham Hospice Starlight Memory Walk Poster

In just two months of TikTok management, the results saw a significant improvement in performance. After the first month, the number of followers increased by 27.9%, with a further 18.8% increase in the second month. An impressive average engagement rate of 5.2% across the two months far surpassed the platform’s charity accounts benchmark of 3.95%.

In terms of video performance, every TikTok posted during this period outperformed the average of 745 views for accounts with fewer than 5,000 followers. Some that particularly stood out were an emotional story that achieved 10.9K views and a TikTok trend with 12.1K views, both showcasing the effectiveness of leveraging popular sounds and trends.

Alongside TikTok management, we have also been supporting Birmingham Hospice with the design and creation of assets for their upcoming fundraising event campaigns. These include print and digital assets, such as posters, flyers, pull-up banners, as well as social media graphics to help promote the events and encourage donations.

Our team has also regained access to the hospice’s Google Ad Grant, unlocking free ad spend that had been inaccessible for over a year. This allowed us to launch targeted Google Ads campaigns promoting key services and donation opportunities, covering topics ranging from as Crisis Appeal to General Donations.

By combining creative content, strategic digital marketing, and targeted fundraising support, we’ve helped Birmingham Hospice amplify its mission and reach more people across multiple channels.

KEY STATS / METRICS
TIKTOK FOLLOWERS
INCREASED BY
27.9%
WITHIN FIRST MONTH
AVERAGE
ENGAGEMENT RATE OF
5.2%
SURPASSING THE INDUSTRY BENCHMARK OF 3.95%
VIDEO VIEWS
135%
HIGHER THAN THE AVERAGE FOR SIMILAR-SIZED ACCOUNTS
Quote Marks

The incredible team at EDGE Creative has provided us with the strategy, tools and skills to grow our presence on TikTok. Their support is second to none, allowing us to be creative while also providing fresh, innovative ideas for content. It’s been brilliant to work with Ellena and the team and we’ve learned so much from their expertise.

Charlotte Bentley

Fundraising Marketing Manager

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Forecast Finance

Team Members Involved on this Project

Karen Karen
Ryan Ryan
Jon Jon
Sean Sean

Summary

Forecast Finance are bridging, development and commercial finance experts based in Birmingham. Their team brings together more than 60 years of experience working in the finance market, with a focus on providing tailored financial solutions to their customers, ranging from short-term bridging loans to long-term borrowing plans.

The Task

Our scope of work included brand development, website creation, establishing a social media presence, and the design of marketing collateral such as business cards and pull-up banners.

Additionally, we focused on implementing an effective content marketing plan, centred on engaging with their audience through social media and email marketing.

The Results

Drawing on our team’s brand expertise, we created an identity for Forecast Finance which included a versatile logo, colour scheme and visually appealing brand imagery helping them to stand out in their industry.

Our team designed and built a new website which focused on highlighting their range of services and showcasing the expertise of their team through case studies.

On social media, we established a presence on Linkedin, chosen as the most suitable platform to communicate with their audience. The content plan we have established ensures regular communication with their audience through posts showcasing services, team activities, expertise, and relevant industry news.

Key metrics such as impressions, post reactions, clicks, and engagement rate have shown continued growth, helping to guide our content strategy as our work continues.

Email marketing has been employed to communicate directly with their extensive network of brokers and lenders. Branded email templates on Mailchimp facilitate the sharing of team knowledge and experience.

See the Website Live

EDGE Creative are like an extension of our business, supporting us on all our marketing and event requirements. The quality of work, the knowledge and the service from the team is just first class.

The content we are putting out to our audience look great and the results in the engagement are very positive, we’re excited to see how much we can grow alongside EDGE.

Melanie Johnson Co-Founding Director

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Happy Days

Happy Days website design banner

Team Members Involved on this Project

Karen Karen
Laura Laura
Lydia Lydia
Ryan Ryan
Jon Jon

Summary

Happy Days operate a large group of nurseries in southwest England and the south of Wales, opening their first branch in 1991 and now controlling more than 20 sites across the region.

They care for around 2,000 children every single day and employ nearly 500 dedicated workers who provide a carefully curated and tailored experience for young learners.

Their approach is to use a specially crafted syllabus to prepare early years children for school in the most effective way possible, encouraging the development of key skills along the way.

The Task

Happy Days wanted to revamp their online presence, which included asking us to build a new bespoke website from the ground up with a focus on two key areas – the user experience and visual appeal.

We enhanced their graphic design and marketing materials while also auditing the current user journey on the website. The overall aim was to make their new website more visually appealing without losing their existing brand, which they loved, as well as making it simpler to navigate so that parents could easily find the information they needed.

They selected our marketing agency due to our experience in working with large national and international nurseries to deliver bespoke websites tailored to the educational sector.

Additionally, Happy Days wanted to change their SEO approach to make them more visible to a wider audience. They were already ranking on the first page successfully in the areas of the country they wanted to target, which meant we could focus our time on optimising the existing content rather than replacing it. This process involved adding regular blogs and fresh content to the website and fed heavily into the overall design process of their new website.

Happy Days branded website design
Happy Days branded booklet design
On site photography of Happy Days Nurseries Happy Days website design for tablets

The Results

As the Happy Days team already like their established brand, our initial focus was to uplift and enhance their current branding rather than redesigning it. We created clear brand guidelines to ensure that all marketing collateral, including their new website, remains consistent.

Our team then organised a three-day on-site photoshoot with Happy Days at several of their nurseries. This allowed us to take staff headshots and promotional images of the children, team, and venue to be used across the website and social media graphics. We also collected video footage of interviews, nursery locations, and much more. These materials were then used as the basis for their marketing, providing that real-life visual element the client was looking for to showcase to parents their approach to teaching and share insight into a child’s day at Happy Days.

We conducted a large amount of research and performed an audit of the existing Happy Days website alongside those of their competitors. Our work involved investigating the performance of these websites in terms of search rankings in the geographical areas Happy Days were looking to target.

We also helped to set up their Google Analytics accounts to ensure that they can accurately measure and track their goals and conversions. Afterwards, we provided Happy Days with additional training so that their team could analyse Google Analytics 4 on their own and understand what the data means from a marketing perspective. We suggested SEO and website improvements based on these findings, including the addition of new pages, providing tools to help the user experience, and the development of a clear blog strategy.

Using these suggestions and the existing copy from the previous website as focal points, we built up a brand-new, bespoke website. This included custom layouts and design work, alongside the ground-up development of new tools and pages that would help site performance. We also added a search functionality where parents could find the Happy Day’s nurseries in their local area and be taken to a dedicated page for that location.

Finally, since Happy Days were already ranking well for search results in their targeted areas, it was key that we carried over as much relevant content as possible to the new website. Our writers then optimised this copy for SEO purposes, writing brand new pages in the same style and voice as existing ones.

See the Website Live

Thank you for all your support and patience this year, we really appreciate it. The new website is amazing, thank you so much!

Karen D’Aguilar Head of Sales & Marketing at Happy Days Nurseries

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Phoenix Consortia

Team Members Involved on this Project

Lou Lou
Jessica Jessica
Ryan Ryan
Jon Jon
Sean Sean

Summary

Phoenix Consortia are building services umbrella company specialising in roofing and cladding. Based out of Aldridge in the West Midlands they serve clients nationwide, working with lots of blue-chip companies.

The Consortia is made up of 5 divisions, Howard Evans Roofing & Cladding, SPV Special Projects, Ivor Parnham Building Services, SPV Energy Management and a dedicated training arm.

Their services not only cover roofing and cladding, energy management, surveys, refurbishments, and much more. Our partnership with Phoenix has lasted many years, and we are proud to be their go-to agency for all their marketing needs.

The Task

Our partnership began when Phoenix Consortia were operating under the name of SPV.

They were looking for a marketing agency to help support their growth. Initially our work was focused around designing case studies, the production of a company brochure and social media management.

After a period of success, SPV asked us to support with a comprehensive rebrand to Phoenix Consortia, which would involve the development of the new identity, creation of a brand-new website and a variety of other marketing elements including case studies, digital flyers and videography.

The Results

Our initial collaboration with SPV was highly successful in helping them achieve their targets. We produced a company brochure, several case studies, email campaigns, and social media posts designed to clearly showcase their expertise in the roofing industry.

The success of these projects, and the subsequent work SPV secured, led to us being chosen to help develop the Phoenix Consortia brand.
We created a strong visual identity for Phoenix Consortia, selecting regal blues, golds, and whites as the brand colours. We designed a phoenix-inspired logo to represent unity and produced comprehensive brand guidelines to ensure consistency across all communications.

To establish their digital presence, we designed a sleek, functional,
and professional website focused on highlighting their expertise and showcasing completed projects. The website provided a platform to unite the five businesses under the Phoenix Consortia brand while detailing individual project contributions.

A key feature of the website was the corporate video we produced. This involved filming on-site at Phoenix Consortia and various client locations, incorporating drone footage to enhance accessibility and offer a dynamic perspective.

Our partnership with Phoenix continues to thrive. We regularly provide design support, creating materials such as case studies, bid documents, and digital flyers. Additionally, we manage their ongoing content needs, including email marketing, videography, and social media content creation, all focused on showcasing the team’s expertise and skills.

See the Website Live

I’ve always received a high quality and professional service from everyone I’ve dealt with at EDGE. Amazing creativity and work. They go over and above expectations every time. I would highly recommend them to anyone.

Kate Whatley Commercial Director

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Rebox Homes

Rebox Homes header image of home

Team Members Involved on this Project

Lou Lou
Karen Karen
Ryan Ryan
Jon Jon

Summary

Rebox Homes is a residential building company based in Solihull, focused on smaller-scale, bespoke projects for modern living. They specialise in custom-built homes or flat buildings that maximise unused or available spaces between roads and other buildings.

Rebox utilise top-of-the-range fittings and furniture to create functional and beautiful living and communal spaces for families, young professionals, and more.

Rebox were referred to EDGE Creative by Smart Homes, an estate agent and fellow client of ours also based in south Birmingham. The team at Rebox Homes were impressed by our previous work and wanted to discuss the possibility of helping them on their marketing journey.

The Task

Rebox Homes first approached us to help them create and establish a solid brand identity, which is one of the most crucial aspects of marketing a business. This new branding would then be used as the theming for a new website, company signage, and other marketing materials.

Prior to starting any specific design work for Rebox, we held several exploratory meetings with the client to discuss their vision, some of our early concepts, and the ultimate goals of the rebrand. These important talks were able to guide our first few design and branding choices, allowing us to focus in on the Rebox team’s own vision and start on the right foot from the very beginning.

Mobile web design for Rebox Homes
home realtor banner design for apartments
Branded brochure design for Rebox Homes
Website design on pc for Smart Homes

The Results

For this project, we needed to utilise our extensive experience in branding work and the property market. Having previously worked alongside both estate agents and building companies, we were confident in our ability to create something Rebox Homes would love.

After presenting several different branding options to the team that each matched the ambitions and visions of the company, they chose the sleek and modern style they use today. This included regal brand colours, like dark blue and gold, and a minimalistic yet symbolic logo that is perfect for signage, business cards, and other advertisements.

While creating these branding options, our development team started to build a new website based on the needs of the client. A wireframe and much of the copy was completed early using our knowledge of their target audience, and once their branding choice was made, it could simply be added in.

Then we got to work designing brand new eye-catching hoardings to be put up around their work sites, advertising the business to any foot traffic in and around the area.

Now, Rebox Homes has a bespoke website, advertising material, and distinct brand voice to tie it all together that reflect the quality of the work they produce.

See the Website Live

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The Circle

The Circle website showcased on a laptop

Team Members Involved on this Project

Mark Mark
Lou Lou
Karen Karen
Ryan Ryan
Sean Sean

Summary

The Circle is an exclusive, invitation-only networking event co-hosted by EDGE Creative, Brookvale Development Specialists, Smart Homes New Homes, Glenn Clarke Financial Planning, Forecast Finance and Buckles Solicitors. The group came together as the hosts shared a common vision for transparent and honest communication that would lead to the formation of long-term meaningful relationships.

The aim of this collaboration is to create and develop a business network in the Solihull area that allows like-minded professionals and business leaders to connect, share their knowledge and collaborate for mutual growth.

Harry’s Bar, a hidden gem in Solihull, is the perfect venue to host the event, with easy links to motorways and plenty of parking spaces to accommodate guests.

The Task

As co-hosts managing the marketing and planning of the event, we created The Circle: an inclusive, diverse, and modern brand that could be portrayed/displayed/advertised across various mediums, both on and offline. This included the website, social media, presentations, animations, and exhibition graphics.

With the purpose of the group being to invite and encourage local businesses to connect, the brand needed to reflect this and appeal to a wide audience across a multitude of sectors, with a focus on property-related services.

Once the brand was agreed upon, we needed communication channels for fellow hosts, sponsors, and guests to keep them up to date on upcoming events, as well as create a space for them to network and communicate outside of the in-person events. Post-event activities had to include email marketing and social media management, especially the dedicated LinkedIn members group.

The last step was to increase brand awareness, inform the members about the benefits of attending the event and being part of the exclusive LinkedIn group, and, most importantly, attract businesses from Solihull, Birmingham and surrounding areas.

Once the event was launched, our prior experience planning and organising our own EDGE networking events would mean that we were perfectly placed to handle all aspects, from inviting connections and managing guest lists to ensuring everything ran smoothly on the day of the event.

The Circle website design for tablet showcased
The Circle design for socials showcased on a mobile phone
The Circle event banner inside of a bar
The Circle event photography on a mobile phone

The Results

The first stage of creating the brand was to come up with a name that represented inclusivity and equality. “The Circle” is ideal for portraying this, and we designed a vibrant and dynamic logo that stood out and could be easily animated to appeal to a wide audience.

Our skilled team completed phase one of the website to provide sponsors and guests with more information about The Circle brand and events. Any information regarding the event can be found on the website, from benefits of sponsorship packages and upcoming plans to accessing photos from past events.

Aside from social media graphics, exhibition materials were designed and displayed at the events. These included branded flags for signposting, a media wall for press photos, and on-screen presentations displaying further information about the hosts and sponsors.

Our exclusive LinkedIn group now has almost 200 members, with daily requests to join. This was created to allow only members to post and interact with each other, but any user on the platform can view it and request to join.

The Circle proved a huge success, with guests filling up the venue, exceptional feedback, and numerous connections being made. It has also been featured in The Solihull Times and Birmingham Living, and we have already seen increasing interest in attendees and sponsorship opportunities.

The event will only continue to grow, becoming a referral network for people, and offering new members opportunities to further develop their businesses. There are already plans to continue extending the website and growing the network, with future event plans being finalised for the remainder of 2023 and 2024.

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