Zone Contractors

A COMPLETE BRAND & DIGITAL TRANSFORMATION

The brand refresh and digital strategy have given Zone Contractors a professional, scalable online presence that enhances credibility with the civil engineering and construction sectors.

Team Members Involved on this Project

Karen Karen
Sean Sean
Ryan Ryan
Jon Jon

OVERVIEW

Based in Birmingham, Zone Contractors provide civil engineering labour and plant services to major construction projects across the UK, including the high-profile HS2 development. With extensive experience spanning highways, rail, and aviation sectors, they are trusted partners on complex infrastructure schemes.

As the business continues to grow, they are focused on strengthening their market position and increasing visibility within the civil engineering and infrastructure sectors.

THE OBJECTIVES

  • Expand digital presence to more accurately reflect
the scale, capability and professionalism of the business.
  • Position the brand more competitively within the civil engineering and infrastructure sector through improved credibility, consistency, and industry alignment.
  • Drive higher engagement from both potential clients
and job applicants by enhancing the online
recruitment journey.
  • Gain deeper insight into digital performance through improved analytics and tracking capabilities.

DELIVERED THROUGH…

STRATEGIC BRAND REFRESH

A contemporary brand refresh was delivered, designed to position Zone Contractors more competitively within the civil engineering and construction sectors.

This work formed part of a wider digital marketing for construction strategy, ensuring consistent, professional brand presentation across all platforms and touchpoints.

HIGH-IMPACT WEBSITE
DEVELOPMENT

A modern, content-rich website was developed as a central part
of the strategy, aligned with best practice in marketing for civil engineering firms. The new site:

  • Reflects the scale and capability of the business through an
image-led design using real project imagery, enhancing authenticity, credibility, and visual impact.
  • Clearly communicates the company’s roles, projects,
and supported sectors.
  • Accommodates a high volume of live job vacancies and is fully integrated with Indeed, streamlining recruitment and improving candidate engagement. This is key to effective digital marketing for construction businesses competing for talent.
  • Has enhanced analytics embedded via GA4 with tailored goal tracking
to monitor traffic sources, user behaviour, and recruitment conversions, enabling informed, data-driven decision-making.
SEE THE WEBSITE LIVE

VISUAL PHOTOGRAPHY & VIDEO

On-site photography and videography sessions were conducted across multiple HS2 locations to capture authentic, high-quality visuals.  This library of content was leveraged across the new website, social media assets, email headers, and stationery. The result was a consistent, visually impactful presence across all marketing channels.

THE RESULT

The brand refresh and digital strategy have given Zone Contractors a professional, scalable online presence that enhances credibility within the civil engineering and construction sectors. This has supported business development by clearly showcasing expertise and project capability, streamlines recruitment through integrated job listings and improved user experience, and provides measurable insights through advanced analytics for ongoing optimisation.

Zone engaged EDGE Creative based on a recommendation from our trusted IT provider. With their expertise, we transformed our outdated website, giving it a modern look whilst refining the organisation’s branding. We provided EDGE with a clear brief of our expectations, and they successfully brought our vision to life. We thoroughly enjoyed the content filming experience with EDGE and their team, and greatly appreciated their professionalism. We were delighted with the results.

Aiden Munnelly | Operations Manager

Zone Contractors

Mock-up image of presentation slides.
Brochure facing outwards.
Mock-up image of presentation slides.

What we can do for you

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Are you ready to take your business to the next level? Drive traffic, increase leads and stimulate a positive business impact.

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Happy Days

Happy Days website design banner

Team Members Involved on this Project

Karen Karen
Laura Laura
Lydia Lydia
Ryan Ryan
Jon Jon

Summary

Happy Days operate a large group of nurseries in southwest England and the south of Wales, opening their first branch in 1991 and now controlling more than 20 sites across the region.

They care for around 2,000 children every single day and employ nearly 500 dedicated workers who provide a carefully curated and tailored experience for young learners.

Their approach is to use a specially crafted syllabus to prepare early years children for school in the most effective way possible, encouraging the development of key skills along the way.

The Task

Happy Days wanted to revamp their online presence, which included asking us to build a new bespoke website from the ground up with a focus on two key areas – the user experience and visual appeal.

We enhanced their graphic design and marketing materials while also auditing the current user journey on the website. The overall aim was to make their new website more visually appealing without losing their existing brand, which they loved, as well as making it simpler to navigate so that parents could easily find the information they needed.

They selected our marketing agency due to our experience in working with large national and international nurseries to deliver bespoke websites tailored to the educational sector.

Additionally, Happy Days wanted to change their SEO approach to make them more visible to a wider audience. They were already ranking on the first page successfully in the areas of the country they wanted to target, which meant we could focus our time on optimising the existing content rather than replacing it. This process involved adding regular blogs and fresh content to the website and fed heavily into the overall design process of their new website.

Happy Days branded website design
Happy Days branded booklet design
On site photography of Happy Days Nurseries Happy Days website design for tablets

The Results

As the Happy Days team already like their established brand, our initial focus was to uplift and enhance their current branding rather than redesigning it. We created clear brand guidelines to ensure that all marketing collateral, including their new website, remains consistent.

Our team then organised a three-day on-site photoshoot with Happy Days at several of their nurseries. This allowed us to take staff headshots and promotional images of the children, team, and venue to be used across the website and social media graphics. We also collected video footage of interviews, nursery locations, and much more. These materials were then used as the basis for their marketing, providing that real-life visual element the client was looking for to showcase to parents their approach to teaching and share insight into a child’s day at Happy Days.

We conducted a large amount of research and performed an audit of the existing Happy Days website alongside those of their competitors. Our work involved investigating the performance of these websites in terms of search rankings in the geographical areas Happy Days were looking to target.

We also helped to set up their Google Analytics accounts to ensure that they can accurately measure and track their goals and conversions. Afterwards, we provided Happy Days with additional training so that their team could analyse Google Analytics 4 on their own and understand what the data means from a marketing perspective. We suggested SEO and website improvements based on these findings, including the addition of new pages, providing tools to help the user experience, and the development of a clear blog strategy.

Using these suggestions and the existing copy from the previous website as focal points, we built up a brand-new, bespoke website. This included custom layouts and design work, alongside the ground-up development of new tools and pages that would help site performance. We also added a search functionality where parents could find the Happy Day’s nurseries in their local area and be taken to a dedicated page for that location.

Finally, since Happy Days were already ranking well for search results in their targeted areas, it was key that we carried over as much relevant content as possible to the new website. Our writers then optimised this copy for SEO purposes, writing brand new pages in the same style and voice as existing ones.

See the Website Live

Thank you for all your support and patience this year, we really appreciate it. The new website is amazing, thank you so much!

Karen D’Aguilar Head of Sales & Marketing at Happy Days Nurseries

What we can do for you

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The Lighthouse Group

Team Members Involved on this Project

Lou Lou
Karen Karen
Lydia Lydia

Summary

The Lighthouse Group protects and changes lives by working with talent in high-intensity careers to enhance all aspects of their life – whether that’s in a professional or personal manner. Having built a global partner-based commercial network, The Lighthouse Group works with those predominantly in the sporting and entertainment sectors and is proud to give back to local communities via The Lighthouse Foundation providing necessary support and wellbeing services to those most in need.

The Task

When ARMCO, a long-term partner of EDGE Creative, reached out with this new business venture we were thrilled to take it on board and help shape it from its infancy. From the initial creation of the business name to the branding look and feel, we moved at pace to deliver further digital assets such as the website design and development, social media planning, exhibition materials for their launch and photography. Amongst delivering lots of other creative works, our team excelled at every challenge and thoroughly enjoyed seeing the business come to life.

We worked closely with the CEO and other Partners to ensure everything created was aligned with the company’s core values and strategic goals, whilst working to deadlines to ensure all work was ready for the official launch day. It was imperative that these deadlines were met for the live event and that the brand was showcased correctly for this incredible new global business.

The Results

Many of the EDGE team were involved with delivering the various projects over the past several months, ready for the launch day, from our strategic thinkers, team of developers to our brand designers and copywriters. Creating their branding, our designers crafted a warm luxury colour palette of golds, coppers and orange, with a contrasting colour of navy blue.

Our skilled developers created a bespoke and unique website. We are proud to announce that the site phase one is now live, and there is so much more to come! If you would like to take a look at what we created over on The Lighthouse Group website, make sure to check out the powerful brand and many graphics!

This isn’t the end of our partnership with The Lighthouse Group, there is so much more to come, but we’ll keep you guessing until the next big reveal!

We needed a partner who could be flexible, dynamic, agile, challenging and knowledgeable about the journey that we are embarking upon. EDGE Creative were that partner. They enabled us to move swiftly, to bring ideas and concepts to life at pace and to deliver a brand, image, narrative and face of the business to the market, which we are extremely proud of.

Andrew Powell CEO at The Lighthouse Group

What we can do for you

Book your free consultation

Are you ready to take your business to the next level? Drive traffic, increase leads and stimulate a positive business impact.

Book Now