Evolve Shopfitting


Evolve Shopfitting is a shopfitting, renovation, and construction company based in Birmingham, West Midlands. Founded during the height of the recession with the specific niche of pharmacy shopfitting, Evolve has since developed into an all-in-one solution for fit outs, renovations, and construction across several industries. 

From education to healthcare and even residential renovations, Evolve is a team of more than 25 with a deep understanding of the industry, committed to fulfilling the demands of their clients to the finest detail.

The Task

Evolve came to us after a referral from another of our clients following previous experience with another marketing agency that didn’t provide the results they expected. They were looking to reimagine their website from both a design and SEO perspective to reflect their professionalism, offering, and to better display key information. 

We started the process by designing and adapting a template website structure that suited the needs the client had specified, which the client then reviewed. After the website structure was completed and agreed upon, we began sourcing the relevant information to produce the full website copy and accompanying images to tie it all together. 

We maintained a constant, clear, and productive discourse with the client which helped with the smooth running of the project. We also found a number of useful keywords that would help push Evolve higher in search engine rankings to increase traffic, which were then utilised to optimise the content we produced for the website.

The Results

Our team of writers produced copy for the full website within the required timeframe, which included a list of more than 30 targeted keywords for Evolve and their industry. This allowed our team of web developers to integrate the copy with the design and push the new website live with minimal delay. 

Our design focuses on the breadth of service offered by the Evolve team, utilising an easy-to-use search bar and layout to help potential customers find the information they need in no time. We were also able to include several case studies to display clear and proven examples of Evolve and their work. 

In just three months since the launch of the campaign, the number of keywords that the website ranks for has increased by 183%. 

Evolve are already ranking in the top 10 for their core keyword ‘Shopfitters in Birmingham’ and are on the cusp of the top 10 for more competitive, general phrases such as ‘Shop Fitting.’

Evolve has generated 35% more impressions when compared to the previous three-month period with their old website. The website has seen increased visibility for search terms such as ‘shop fitting,’ ‘shop fit out,’ ‘pharmacy fit out’ and more.

What we can do for you

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