Lisieux Trust

Lisieux social media management and social media design

Team Members Involved on this Project

Karen
Laura
Carolina
Ryan
Sophie
Sean

Summary

Lisieux Trust are a provider of supported living and residential care services to adults with learning disabilities and autism. The Trust have 11 properties located around Sutton Coldfield and Erdington, 8 of which are dedicated to supported living while the other 3 focus on their residential care services.

Their focus as an organisation is on ensuring tenants and residents live happy, enriched lives, full of opportunity and choice.

The Task

EDGE were initially approached by Lisieux Trust in June 2022 to provide marketing support while their CEO and Marketing Manager were both on maternity leave.

We took control of their social media platforms, tasked with helping to grow their audience across four platforms – Facebook, Instagram, Twitter and LinkedIn, whilst promoting the work that Lisieux Trust does to help to enrich the lives of adults with learning disabilities or autism.

Alongside this, we also took charge of their monthly newsletter, in particular the design of their printed version as well as building and distributing the digital version that is sent via email.

Instagram social media management and social media design
LinkedIn social media design and social media management for Lisieux Trust
Lisieux Trust Facebook page management and design
Lisieux Trust Twitter page management and social media design

The Results

Using a tailored approach to their social media strategies, we identified the requirements of each of their platform’s audiences by looking at analytics and data available to us. This then helped us to determine the types of posts that would meet their audiences’ requirements but also meet the desires of each platforms’ algorithms.

In line with the Trust’s own aims, our focus has been on showcasing the opportunities they provide to their tenants and residents, something we do through sharing the activities of everyone at the Trust in engaging image carousels, videos, reels and infographics.

Our design team showcased their creative talents by designing eye catching themes and templates that not only help the posts we create stand out on news feeds but also compliment the Lisieux Trust brand and identity.

Since we took over, we have seen consistent growth on all their platforms in terms of followers. LinkedIn has grown by 16.53%, Facebook by 18.85%, Twitter by 18.18% and Instagram by 16.29%. Alongside this, post engagement has been sitting well above the industry average.

We will continue to review and tailor our approach to Lisieux Trust’s social content every month, identifying new approaches to engaging with their audience that will help continue to open them up to new audiences.

See the Website Live

We are thrilled to work with Lisieux Trust on various marketing projects. Our social media strategy really resonated with their audience and helped them achieve impressive results. It was incredibly rewarding to see our work make a positive impact on their business.

Karen O’Donovan Client Director at EDGE Creative

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