BRAND DESIGN & DEVELOPMENT AGENCY
BRANDS THAT STAND
THE TEST OF TIME
69% of respondents consider trust in a brand important when making a purchase decision (Cardlytics). A strong brand identity goes beyond just a logo or tagline – it’s about how your business is perceived and the lasting impression you leave on your audience.
Our Brand Design Agency
77% of UK consumers are more likely to buy from brands that maintain consistency across all platforms (International Journal of Business & Management). From your logo and colour palette to your messaging and tone, every detail should work together to tell a cohesive and compelling story.
If you’re here, you’re probably considering a brand refresh, need new branded assets, or want to take your brand to the next level. Fortunately, as a leading brand design and development agency, we go beyond creating visual identities – we craft brands that inspire trust, connect with audiences, and leave a lasting impression.
What’s Included In Our
Brand and Design Services
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Discovery & Audit
Our design agency will complete a comprehensive audit of your existing brand (if applicable), with additional research completed into your industry, market trends, competitors, and target audience behaviour. A discovery session will also be completed with key stakeholders to understand the company’s mission, vision, values, and long-term goals.
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Brand Experience & Customer Touchpoints
Your brand is more than just visuals – it’s the experience you create at every interaction. We map out key customer touchpoints, from digital to physical, ensuring a seamless and memorable brand journey that fosters trust and loyalty.
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Brand Strategy
A strategic blueprint will be developed to define your brand’s positioning, messaging, and overall identity, ensuring consistency and impact. This includes your unique value proposition, mission statement, brand voice, and core values, all working together to create a compelling and authentic brand presence.
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Visual Identity
A visual representation of the brand that reflects its strategy and resonates with your target audience will be created. This will incorporate logos, colour palettes, typography, and additional visual elements such as icons, patterns, and photography style guidelines.
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Brand Guidelines
To ensure consistency across all platforms, we’ll create a comprehensive brand guidelines document. This will outline logo usage, colour codes, typography rules, tone of voice, imagery style, and other key brand assets to maintain a cohesive brand identity.
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Website Design & Digital Assets
A strong online presence is essential. Our design agency will create visually stunning, user-friendly websites that align with your brand strategy, ensuring a seamless experience across desktop and mobile devices. This includes UI/UX design, wireframing, and website assets.
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Print & Marketing Collateral
From business cards and brochures to packaging and event materials, we design high-quality branded collateral that enhances brand recognition and leaves a lasting impression on your audience.
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Social Media & Content Design
As a social media marketing agency, we create branded social media templates, graphics, and digital assets that maintain visual consistency and engagement across platforms. Whether it’s Instagram posts, LinkedIn banners, or ad creatives, we help your brand stand out.
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Motion & Interactive Design
Our video marketing and animation agency will bring your brand to life with dynamic motion graphics, animations, and interactive elements. From animated logos and video content to engaging digital experiences, we help you create immersive brand storytelling.
The Benefits of Brand Design
64% of UK consumers say shared values are the key reason they connect with a brand (Nielsen). Brand design isn’t just about looking good, it’s about making a lasting impression and building trust. A strong, authentic identity resonates with your audience, sets you apart, and drives loyalty. When done right, it becomes a powerful tool that speaks for your business, boosting recognition and delivering real results.
Make your brand unforgettable. Stand out, build trust, and drive loyalty with design that truly speaks for itself.
Brand Design
Case Studies
The case studies below showcase how our brand development agency has transformed businesses just like yours, boosting growth, brand recognition, and overall customer perception.
Edgbaston Priory Club is a private sports club in the heart of Birmingham. The club has over 130 years of history and dates back to the very birth of lawn tennis.
Rudds Wellies are a brand new start-up that sell wellies to three distinct target markets: horse riding, farming and sailing. The wellies have been crafted to work with the customer’s lifestyle.
EDGE Creative supported University College Birmingham Sixth Form with branded booklet designs, banner and poster designs, and ID tags for students.
FAQS About Brand Design & Development
Have questions for our brand development & design experts? We’re here to help!
How often should I update my brand?
It’s all about staying relevant. If your audience, industry, or market shifts, it’s time to evolve. A brand refresh every few years is a good rule of thumb, but don’t wait too long – if your brand feels outdated or disconnected, act sooner.
What is the difference between brand development and brand design?
Brand development is the strategy behind building your brand’s vision, mission, values, and market position. It defines who you are and how you connect with your audience. Brand design, meanwhile, is the visual expression of that strategy – your logo, colours, typography, and overall look. It brings your brand to life visually.
Can a brand have multiple logos?
Yes, a brand can – and often should – have multiple logos. A primary logo, along with secondary variations, ensures flexibility across different applications and audiences while maintaining a cohesive brand identity.
How do I know if my brand needs development?
If your brand feels off track, disconnected, or lacks a clear direction it’s time to think about brand development. Stagnant growth, weak customer sales, or confusion around your brand’s purpose are signs that your brand strategy needs refining.
Do I need a brand if i’m a small business?
Yes! No matter the scale of your business or what industry you’re in, developing and implementing a brand strategy is crucial. Developing a brand from the offset can help your business to appear more polished, increase brand recognition and improve customer perception.
Testimonials
What do our clients say?
- Gemma Handley Director – Obsidian HR The team at EDGE are amazing to work with particularly Louise and Ellena. They spent so much time ensuring the process for creating my brand and developing my website was easy and fun, making sure it was exactly what I wanted. I would highly recommend the whole team. I’m over the moon.
- Ben Armstrong Managing Director – Pall Mall Working on our new logo they immediately grasped what we wanted and how to pull the whole thing together. Within a few days we were sent several options to choose from, all of which were excellent. This made our task harder since it was difficult to choose one from such an array of brilliant ideas. Nice problem to have! No hesitation in recommending them.
- Rachel Rudd Founder – Rudds Wellies EDGE Creative are a very talented bunch and can do everything from logos, social media, websites and POS, and when you’re a new brand its great to have a one stop shop who will hold your hand through the process.
Brand Design & Development
Blogs
Stay informed with our blogs that delve into the latest brand development & design strategies and best practices.
Businesses need to stay relevant and resonate with their target audience, and your brand design play a key role in doing exactly that.
We had the privilege of being chosen to create the brand for University College Birmingham’s new Sixth Form Centre in Birmingham city centre.
In modern business environments, marketing is key to the success of any organisation. One effective way to do this is with branded visuals.
IS YOUR CURRENT BRAND STRONG ENOUGH?
Already have a brand identity but want to refine and strengthen it? Our expert brand and design team provides a comprehensive audit to assess consistency, effectiveness, and opportunities for improvement. Take the first step in elevating your brand today.
BRAND CONSISTENCY ANALYSIS
Review your logo, typography, colour palette, and overall visual identity to ensure consistency across all platforms.
MESSAGING & POSITIONING REVIEW
Assess brand voice, tone, and messaging clarity to ensure alignment with your audience and business goals.
USER EXPERIENCE & DESIGN OPTIMISATION
Evaluate website, marketing materials, and social media assets for design cohesion, usability, and brand impact.