BRAND DESIGN & DEVELOPMENT AGENCY

BRANDS THAT STAND
THE TEST OF TIME

69% of respondents consider trust in a brand important when making a purchase decision (Cardlytics). A strong brand identity goes beyond just a logo or tagline – it’s about how your business is perceived and the lasting impression you leave on your audience.

Brand and Design Services

How often should I update my brand?

It’s all about staying relevant. If your audience, industry, or market shifts, it’s time to evolve. A brand refresh every few years is a good rule of thumb, but don’t wait too long – if your brand feels outdated or disconnected, act sooner.

What is the difference between brand development and brand design?

Brand development is the strategy behind building your brand’s vision, mission, values, and market position. It defines who you are and how you connect with your audience. Brand design, meanwhile, is the visual expression of that strategy – your logo, colours, typography, and overall look. It brings your brand to life visually.

Can a brand have multiple logos?

Yes, a brand can – and often should – have multiple logos. A primary logo, along with secondary variations, ensures flexibility across different applications and audiences while maintaining a cohesive brand identity.

How do I know if my brand needs development?

If your brand feels off track, disconnected, or lacks a clear direction it’s time to think about brand development. Stagnant growth, weak customer sales, or confusion around your brand’s purpose are signs that your brand strategy needs refining.

Do I need a brand if i’m a small business?

Yes! No matter the scale of your business or what industry you’re in, developing and implementing a brand strategy is crucial. Developing a brand from the offset can help your business to appear more polished, increase brand recognition and improve customer perception.

  • Gemma Handley Director – Obsidian HR The team at EDGE are amazing to work with particularly Louise and Ellena. They spent so much time ensuring the process for creating my brand and developing my website was easy and fun, making sure it was exactly what I wanted. I would highly recommend the whole team. I’m over the moon.

    EDGE Creative

  • Ben Armstrong Managing Director – Pall Mall Working on our new logo they immediately grasped what we wanted and how to pull the whole thing together. Within a few days we were sent several options to choose from, all of which were excellent. This made our task harder since it was difficult to choose one from such an array of brilliant ideas. Nice problem to have! No hesitation in recommending them.

    EDGE Creative

  • Rachel Rudd Founder – Rudds Wellies EDGE Creative are a very talented bunch and can do everything from logos, social media, websites and POS, and when you’re a new brand its great to have a one stop shop who will hold your hand through the process.

    EDGE Creative